Home / Knowledge / News / Apparel/Garments / FINAO to introduce FlipWear with social media
FINAO to introduce FlipWear with social media
01
Jul '11
The Spokane Hoopfest (June 25-26), billed as one of the largest 3-on-3 street basketball tournaments on the planet - with an estimated 250,000+ - was the back drop for the local Bellevue, WA company FINAO to introduce FlipWear. FINAO - (pronounced fin-ay-o), our acronym for Failure Is Not an Option.

Hoopfest marked the official launch of FinaoNation and FINAO FlipWear, an expanding line of casual wear designed with a link to social media. The overarching theme of the new product is Failure Is Not An Option – FINAO. At the event FINAO sponsored multiple teams and courts, and provided customized uniforms for the teams. The Gonzaga University Dance Team was present to carry the FINAO torch as FlipWear ambassadors through performances and interaction throughout the weekend.

Thousands came to the FINAO booth to receive customized silicone bracelets, stickers, flyers and brochures, not only was the initial interest clearly visible, but the web traffic at FinaoNation.com skyrocketed showing absorption of concept. Lisa Wright, VP of Operations summarized the experience by saying “The most exciting part were the repeat visitors who brought friends and family back to the booth educating them to the facets of FINAO, how amazing for the concept to take hold and inspire in such an immediate and tangible way.”

The goal of FINAO is fairly simple; it is about celebrating what matters, what's important and what defines the wearer. FINAO is the convergence of personal goals and aspirations in a highly leveraged social media world - Achieved through its interactive apparel called FlipWear.

FINAO believes that ordinary people do extraordinary things daily across the nation. These are the early seeds of acknowledgement that we are all part of a community that is able to motivate, inspire and persevere.

This is the reason that FINAO created FinaoNation.com. They did this not only for this motivational concept to grow, but for the connections to this growing community of individuals – who believe in the strength of the message and its ability to energize people in all walks of life. Because when it comes to what we define as success – Failure Is Not An Option - FINAO!

FINAO has three key elements:

• Create and own personal Finao's on FinaoNation.com
• Share your Finao with your friends and family via social media and QR code technology (Facebook, Twitter, etc.)
• Share your Finao with the world through your own personalized custom apparel named FlipWear... This unique line of apparel features your Finao on the inside of your selected garment, allowing you the option of displaying the message (your Finao) at your discretion.

VP of Marketing and Sales at FINAO Dan Hoff commented that “. . . we have created a whole new way to think of casual apparel through our customizable FlipWear, allowing users to engage in a proprietary, inspiring, viral, and technological way.”

FIANO - (fin-ay-o) an acronym for Failure Is Not an Option - is the convergence of Personal Goals and Aspirations, Social Media and the real world through a unique line of customizable, web-interactive apparel called FlipWear.

FinaoNation


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search