Fila Korea announces licensing structure in EMEA region
02 Jul '11
3 min read
As part of the restructuring process, most of the previous Fila operations in the United Kingdom, Germany and Italy are being discontinued as the operations transition to the new licensees. Moving forward, a Commercial Director, based in Italy, will be appointed to coordinate Fila activities in EMEA with additional administrative and product functions based in Europe.
2011 marks the centennial of the Fila brand which was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.
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