Home / Knowledge / News / Apparel/Garments / Reliance Trends to launch 50 new outlets
Reliance Trends to launch 50 new outlets
Jul '11
Arun Sirdeshmukh, Chief Executive Officer of Reliance Trends, the retail division of Reliance Industries (RIL) which specializes in apparels and accessories, said that the retail arm is likely to grow its sales to almost double this fiscal, over last fiscal.

While speaking on the sidelines of the inaugural ceremony of company's 50th nationwide and Hyderabad's fourth outlet, he said that the firm aims to open 50 new outlets this year, thus taking the total number of its outlets in the country to 100.

Mr. Sirdeshmukh said that though Reliance Trends is a small company in terms of its business size, it is very strong fundamentally. The company's turnover of Rs. 3.3 billion achieved during last fiscal was due to its strategy to double its sales each year, and it hopes to double its revenue this fiscal as well, he added.

He said that heavy demand from consumers who prefer stores with easy accessibility and affordability enabled them to launch 50 outlets in the last 50 months. Technology and innovation are the two main drivers of the firm, which helps it to give better value deals to customers, he added.

The CEO said that majority of the outlets have been launched in Tier-II and Tier-III cities and the present ratio of metros to smaller town stores is 60:40. However, he said that they intend to convert this ratio to 65:35 this year.

Reliance Trends is considering launching new outlets in small towns like Bhimavaram in West Godavari district of Andhra Pradesh, while also foraying into big cities along side to strengthen its customer base.

While talking about the revenue mix between private and other labels, he said that it is 50:50 at present. However, the ratio would alter to 55:45 over the next couple of years, he added.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search