Home / Knowledge / News / Apparel/Garments / Beverly Hills Polo Club brand to expand store count
Beverly Hills Polo Club brand to expand store count
07
Jul '11
Beverly Hills Polo Club (BHPC) – a causal clothing brand is planning to increase its retail presence across India in a geographical manner and would also adopt the franchisee model for the same.

The brand was launched in 2009 in India by Spencer's Retail and has been able to generate curiosity amongst the upwardly mobile urban young.

BHPC is available through 22 EBOs, most of then company-owned and mulls to expand to 40 by this fiscal year-end. Most of the expansion has been planned in tier-I and II cities and will be mainly done through franchise operated and franchise owned stores.

The brand which currently has a major presence in the North Indian markets now plans to increase its retail foot print in the western parts of India. The brand will also push for a presence in large format stores (LFS).

Combined with the expansion plan, BHPC would also step in to the kidswear segment for children aged between 6 and 14 years. The casual range would include denims, polos and tees and for winters - sweat pants, sweat shirts and many other products.

Along the way, apart from its regular collection of denims, t-shirts, trousers and polo shirts, it will also enlarge its product portfolio by launching a new A/W collection of sweaters, sweat shirts, jackets, t-shirts, long shirts and outerwear.

Providing details of the expansion to fibre2fashion, Mr Anurag Rajpal, Executive Director (Apparel Brands) – Spencer's Retail said, “The expansion has been planned in a geographical phased manner. Apart from that, we will be going for a franchise model.

“So far we were operating more company-owned and company-operated stores, but going forward we are expanding into franchise-operated and franchise-owned stores.

“We are currently present in Delhi NCR, Punjab, Rajasthan and Mumbai. We are planning to spread to the rest of Maharashtra and by the year-end; we will be in Bangalore and Hyderabad. We are also looking at strengthening our position on the Rajasthan front.

“Currently we have three stores in Jaipur, Jodhpur and Kota. We are looking at having more stores in these cities and other cities in Rajasthan”, he revealed.

Informing about the target audience and its range, he said, “The target group is between the age group of 21-35 years, both men and women. Our current product range includes, apparels, accessories, footwear and toiletries - perfumes, shaving creams, after shave lotions, etc. We might look at introducing kidswear, but the timeline is not decided as of now”, he summed up by saying.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search