Home / Knowledge / News / Apparel/Garments / Huntington's Welcome brand gets visual reality
Huntington's Welcome brand gets visual reality
07
Jul '11
Underscoring its continued commitment to the local Columbus community, Huntington recently sought out local artist and CCAD Illustration alumna, Kirsten Bowen (1989), to create a painting reflective of the bank's new Welcome brand positioning.

The painting was featured at the seventh annual CCAD fashion show in May and was used to create a scarf as part of Huntington's recently-launched colleague career apparel line, which is now available to all the bank's colleagues.

Elizabeth Heller Allen, chief communications officer at Huntington, became an instant admirer of Bowen's work after viewing her pieces at one of the CCAD biannual art sales. When the idea of an artistic brand component came up, she immediately recommended Bowen to help Huntington transform its new Welcome brand into a work of fine art.

“We wanted to tap into local talent to help Huntington's Welcome brand come alive through our new apparel program,” said Allen. “Not only did we have the privilege to work with a local small business owner and the opportunity to showcase a Columbus institution, but we're already receiving great feedback from our colleagues about adding a fun and stylish scarf to our new apparel line.”

Bowen, who is known for creating vibrant murals for local businesses and individual buyers, leveraged her remarkable artistic gifts to transform Huntington's new Welcome brand into a visual reality.

“Converting a pattern from a painting into a garment is a challenging yet exciting undertaking,” said Bowen. “Having previously worked in textile design, however, this was a great opportunity to channel my past experience. And I am honored to have my artistic expression become a part of Huntington's brand.”

“This project is a classic integration of an entrepreneurial alumna connecting with business, which is mutually beneficial for all involved,” said Vice President of Institutional Advancement, Stephanie Hightower. “It not only builds the reputation of the college, but also enhances the image of the bank.”

Bowen's Welcome painting is currently displayed on the executive floor of the Huntington headquarters building on High Street in Columbus. The scarf featuring Bowen's design is now available to all bank colleagues through their new colleague career apparel line.

Huntington Bancshares Incorporated

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search