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Huntington's Welcome brand gets visual reality
07
Jul '11
Underscoring its continued commitment to the local Columbus community, Huntington recently sought out local artist and CCAD Illustration alumna, Kirsten Bowen (1989), to create a painting reflective of the bank's new Welcome brand positioning.

The painting was featured at the seventh annual CCAD fashion show in May and was used to create a scarf as part of Huntington's recently-launched colleague career apparel line, which is now available to all the bank's colleagues.

Elizabeth Heller Allen, chief communications officer at Huntington, became an instant admirer of Bowen's work after viewing her pieces at one of the CCAD biannual art sales. When the idea of an artistic brand component came up, she immediately recommended Bowen to help Huntington transform its new Welcome brand into a work of fine art.

“We wanted to tap into local talent to help Huntington's Welcome brand come alive through our new apparel program,” said Allen. “Not only did we have the privilege to work with a local small business owner and the opportunity to showcase a Columbus institution, but we're already receiving great feedback from our colleagues about adding a fun and stylish scarf to our new apparel line.”

Bowen, who is known for creating vibrant murals for local businesses and individual buyers, leveraged her remarkable artistic gifts to transform Huntington's new Welcome brand into a visual reality.

“Converting a pattern from a painting into a garment is a challenging yet exciting undertaking,” said Bowen. “Having previously worked in textile design, however, this was a great opportunity to channel my past experience. And I am honored to have my artistic expression become a part of Huntington's brand.”

“This project is a classic integration of an entrepreneurial alumna connecting with business, which is mutually beneficial for all involved,” said Vice President of Institutional Advancement, Stephanie Hightower. “It not only builds the reputation of the college, but also enhances the image of the bank.”

Bowen's Welcome painting is currently displayed on the executive floor of the Huntington headquarters building on High Street in Columbus. The scarf featuring Bowen's design is now available to all bank colleagues through their new colleague career apparel line.

Huntington Bancshares Incorporated


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