Home / Knowledge / News / Apparel/Garments / Mr Ladd to oversee global eCommerce strategy for lululemon
Mr Ladd to oversee global eCommerce strategy for lululemon
08
Jul '11
lululemon athletica inc announced that Chris Ladd has been appointed to its Senior Leadership Team as Senior Vice President, Global eCommerce. In this role, Mr. Ladd will oversee all global eCommerce strategy. Reporting to Christine Day, Chief Executive Officer, Mr. Ladd's responsibilities include crafting the overall online business strategies, web user experience, design, content and brand standards that will optimize lululemon's global online efforts.

Mr. Ladd possesses 14 years of experience developing e-Commerce businesses for global brands. Most recently he served as SVP, Global Marketing and Direct Channel at Crocs. During his tenure at Crocs, Mr. Ladd was responsible for 45% of the company's overall revenue base through 378 worldwide retail stores and 23 websites.

He led the strategic development of assets in the direct channel including in store visual merchandising, retail store design concept, social and digital media, cross channel campaign management and overall brand experience. Previously he worked with TextureMedia as VP, Client Services, Strategy and e-Marketing for outdoor apparel, footwear companies. He also held marketing and e-Commerce positions at Titleist and Footjoy Worldwide, and Reebok.

Commenting on Mr. Ladd's appointment, Christine Day, CEO of lululemon athletica, said, “Chris has the right combination of leadership and experience to guide lululemon into new areas of growth. He has a proven track record for building innovative and profitable online businesses and building global infrastructures. Our eCommerce business has already shown tremendous potential, and we look forward to Chris and his team maximizing the potential of this global opportunity.”

lululemon athletica is a yoga-inspired athletic apparel company that creates components for people to live a long, healthy and more fun life. By producing products that keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.

lululemon athletica inc

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search