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Mr Ladd to oversee global eCommerce strategy for lululemon
08
Jul '11
lululemon athletica inc announced that Chris Ladd has been appointed to its Senior Leadership Team as Senior Vice President, Global eCommerce. In this role, Mr. Ladd will oversee all global eCommerce strategy. Reporting to Christine Day, Chief Executive Officer, Mr. Ladd's responsibilities include crafting the overall online business strategies, web user experience, design, content and brand standards that will optimize lululemon's global online efforts.

Mr. Ladd possesses 14 years of experience developing e-Commerce businesses for global brands. Most recently he served as SVP, Global Marketing and Direct Channel at Crocs. During his tenure at Crocs, Mr. Ladd was responsible for 45% of the company's overall revenue base through 378 worldwide retail stores and 23 websites.

He led the strategic development of assets in the direct channel including in store visual merchandising, retail store design concept, social and digital media, cross channel campaign management and overall brand experience. Previously he worked with TextureMedia as VP, Client Services, Strategy and e-Marketing for outdoor apparel, footwear companies. He also held marketing and e-Commerce positions at Titleist and Footjoy Worldwide, and Reebok.

Commenting on Mr. Ladd's appointment, Christine Day, CEO of lululemon athletica, said, “Chris has the right combination of leadership and experience to guide lululemon into new areas of growth. He has a proven track record for building innovative and profitable online businesses and building global infrastructures. Our eCommerce business has already shown tremendous potential, and we look forward to Chris and his team maximizing the potential of this global opportunity.”

lululemon athletica is a yoga-inspired athletic apparel company that creates components for people to live a long, healthy and more fun life. By producing products that keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.

lululemon athletica inc


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