Home / Knowledge / News / Apparel/Garments / Peacocks announces the launch of its first bridal dress
Peacocks announces the launch of its first bridal dress
11
Jul '11
Peacocks adds another chic contender to this season's battle of the brides, announcing the launch of its first wedding dress, which will go on sale in August.

Peacocks' limited edition white lace prom features a sweetheart neckline, lace half sleeve with three-button detail and a satin trim bow belt. The skirt is produced from cotton sateen and has been designed with a full circular sweep to accentuate and flatter a brides' curvaceous womanly curves.

The dress, which is expected to be an instant sell out, is scheduled to launch exclusively on Peacocks' website on August 7th 2011, in sizes eight to 18, offering customers the bridal look at great quality and value.

Peacocks has kept the royal couple under close watch. Its internationally famed Royal Blue dress was a huge hit after launching earlier this year, inspired by the dress Kate wore at her official engagement, and the cheapest of its kind on the high street.

Peacocks' sales this season suggest that British women are smartening up their style. Since the launch of the retailer's new premium brand, Peacocks By Design, sales of occasion proms have doubled on the year (2011 compared to 2010), initiating Peacocks' first foray into bridal fashion.

Antonella Bettley, Peacocks Head of Ladieswear said: "Since the royal wedding, we have seen a new trend for sweetheart necklines and lace in our occasion wear. Catherine's dress had elements that translated well for our customers, the classic neckline with the overlay of lace, and full skirt, were not only classically beautiful but also flattering for a womanly figure."

"Our first bridal dress incorporates the best selling elements of our summer occasion wear, the sweetheart neckline, lace detail and full skirt. We hope the dress makes customers feel every inch a princess whether they choose to wear for their own wedding or a summer party."

Peacocks

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search