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Peacocks announces the launch of its first bridal dress

11 Jul '11

2 min read

Peacocks adds another chic contender to this season's battle of the brides, announcing the launch of its first wedding dress, which will go on sale in August.

Peacocks' limited edition white lace prom features a sweetheart neckline, lace half sleeve with three-button detail and a satin trim bow belt. The skirt is produced from cotton sateen and has been designed with a full circular sweep to accentuate and flatter a brides' curvaceous womanly curves.

The dress, which is expected to be an instant sell out, is scheduled to launch exclusively on Peacocks' website on August 7th 2011, in sizes eight to 18, offering customers the bridal look at great quality and value.

Peacocks has kept the royal couple under close watch. Its internationally famed Royal Blue dress was a huge hit after launching earlier this year, inspired by the dress Kate wore at her official engagement, and the cheapest of its kind on the high street.

Peacocks' sales this season suggest that British women are smartening up their style. Since the launch of the retailer's new premium brand, Peacocks By Design, sales of occasion proms have doubled on the year (2011 compared to 2010), initiating Peacocks' first foray into bridal fashion.

Antonella Bettley, Peacocks Head of Ladieswear said: "Since the royal wedding, we have seen a new trend for sweetheart necklines and lace in our occasion wear. Catherine's dress had elements that translated well for our customers, the classic neckline with the overlay of lace, and full skirt, were not only classically beautiful but also flattering for a womanly figure."

"Our first bridal dress incorporates the best selling elements of our summer occasion wear, the sweetheart neckline, lace detail and full skirt. We hope the dress makes customers feel every inch a princess whether they choose to wear for their own wedding or a summer party."

Peacocks

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