Home / Knowledge / News / Apparel/Garments / A new All Blacks jersey for NZRU is coming
A new All Blacks jersey for NZRU is coming
11
Jul '11
The All Blacks will be wearing a new jersey in 2011, the New Zealand Rugby Union (NZRU) and its Principal Partner adidas have announced.

The new jersey, which has been designed and tested in conjunction with several senior All Blacks including captain Richie McCaw, will be unveiled for the first time when the All Blacks take the field against South Africa in their opening Investec Tri Nations match at Westpac Stadium, Wellington, on Saturday 30 July.

The new strip will mark the biggest changes – in technology and design – to the iconic All Blacks jersey in more than a decade.

The jersey design has been a well-guarded secret and all McCaw will say about the jersey is that “it is revolutionary and also respectful to the All Blacks' long and proud history.”

“It's not change for change's sake. I'm a traditionalist when it comes to rugby and fans can rest assured that it still looks like a rugby jersey. It's still an All Blacks jersey that you're proud to hold up and proud to run out and wear,” he added.

The other players involved in the development of the jersey include Dan Carter, Andrew Hore, Brad Thorn, Conrad Smith, Mils Muliaina and Keven Mealamu.

All Blacks Manager Darren Shand, who was also involved in the development of the jersey, said: “The team are always keen to see new technological advances which help their performance and I think adidas have achieved that, which is great. The players were also mindful that they are the guardians of the jersey while they are wearing it, so took that responsibility very seriously in the new design which we think will add to the legacy.”

“It's an awesome responsibility to be the designers and manufacturers of a jersey that dates back to 1884 and has become nothing less than a symbol of New Zealand,” says adidas Country Manager David Huggett.

“We are mindful that the people of New Zealand own the All Blacks jersey. Although there will be a visible difference in the All Blacks jersey this year, the change will be respectful to its 127-year legacy.

“The 2011 jersey will again raise the bar for both technology and design,” says David Huggett. “This year New Zealand rugby takes a big step into the international limelight, so it is fitting that the jersey should take a leap forward in its long evolution.”

adidas


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search