Home / Knowledge / News / Apparel/Garments / A new All Blacks jersey for NZRU is coming
A new All Blacks jersey for NZRU is coming
11
Jul '11
The All Blacks will be wearing a new jersey in 2011, the New Zealand Rugby Union (NZRU) and its Principal Partner adidas have announced.

The new jersey, which has been designed and tested in conjunction with several senior All Blacks including captain Richie McCaw, will be unveiled for the first time when the All Blacks take the field against South Africa in their opening Investec Tri Nations match at Westpac Stadium, Wellington, on Saturday 30 July.

The new strip will mark the biggest changes – in technology and design – to the iconic All Blacks jersey in more than a decade.

The jersey design has been a well-guarded secret and all McCaw will say about the jersey is that “it is revolutionary and also respectful to the All Blacks' long and proud history.”

“It's not change for change's sake. I'm a traditionalist when it comes to rugby and fans can rest assured that it still looks like a rugby jersey. It's still an All Blacks jersey that you're proud to hold up and proud to run out and wear,” he added.

The other players involved in the development of the jersey include Dan Carter, Andrew Hore, Brad Thorn, Conrad Smith, Mils Muliaina and Keven Mealamu.

All Blacks Manager Darren Shand, who was also involved in the development of the jersey, said: “The team are always keen to see new technological advances which help their performance and I think adidas have achieved that, which is great. The players were also mindful that they are the guardians of the jersey while they are wearing it, so took that responsibility very seriously in the new design which we think will add to the legacy.”

“It's an awesome responsibility to be the designers and manufacturers of a jersey that dates back to 1884 and has become nothing less than a symbol of New Zealand,” says adidas Country Manager David Huggett.

“We are mindful that the people of New Zealand own the All Blacks jersey. Although there will be a visible difference in the All Blacks jersey this year, the change will be respectful to its 127-year legacy.

“The 2011 jersey will again raise the bar for both technology and design,” says David Huggett. “This year New Zealand rugby takes a big step into the international limelight, so it is fitting that the jersey should take a leap forward in its long evolution.”

adidas

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search