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Anotah launches new concept store
19
Jul '11
Anotah, a leading regional fashion and lifestyle boutique known for its luxurious mix of richness and subtlety, extravagance and elegance, has launched its new concept store following the reopening of its shop at Sharjah Mega Mall (SMM).

First opened in 2007, Anotah has now moved into a larger, more premium location within SMM as part of the brand's shift to a new, enhanced look and concept. Featuring the latest collections of stylish and luxurious women's dresses, skirts, tops, jackets and other merchandise, along with Anotah's collections for teens and kids, the new shop expresses the dynamic and exciting nature of the brand.

Just as every stitch and cut of Anotah designs is truly exceptional, so is the design of the new store; communicating a sense of luxury combined with a pleasurable and easy shopping experience.

“At Anotah, we believe that understanding the unique taste and demands of fashion lovers in the region is the key to our success. Through this belief, we have propelled Anotah's popularity in the Middle East and today have more than thirty boutiques across Kuwait, Qatar, Bahrain, the Kingdom of Saudi Arabia and the United Arab Emirates.”

“In addition to branches in Sharjah and Al Ain, we are opening soon two new stores in the United Arab Emirates. In line with the changing times and to offer our customers an even more enjoyable shopping experience, Anotah now unveils its fresh new look for the fashion conscious shoppers. We are certain that the store's new look and collections will continue to draw Anotah loyalists and new customers who are looking for styles that merge exceptional extravagance with minimalistic feels.” says Anas Al-Tahan, Business Development Director, Anotah.

Anotah collections are designed by an in-house design team and then manufactured in Europe, Turkey and the Far East. The distinctive styles, attractive pricing and superior quality, gives Anotah its sartorial edge.

Apart from the stores, Anotah has been keeping up with digital trends and has established an online presence, including a successful online shop that provides speedy three day shipping at a low cost.

With years of heritage in the region, Anotah plans on introducing the new look across its stores in the region as well as expanding into new markets and territories within the Middle East and Europe.

Anotah is part of larger heritage that stretches back to 1965, when Chairman Ihsan Al Tahan opened the first Green Wing Shop. Since 1998 Anotah has been successfully building its reputation as a design-led fashion brand. Today, Anotah creates tomorrow one step at a time and hence our initial expansion phase includes opening shops throughout the Middle East, followed by North Africa and then Europe.

Anotah

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Courtesy: Kornit Digital

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