The Science of Shaping attracts Mode City's visitors
20 Jul '11
2 min read
INVISTA, one of the world's largest integrated producers of fibers and polymers, continued the success of its innovative LYCRA beauty fabric program, The Science of Shaping, at Mode City in Paris, July 9-11.
As of June 2011, more than a thousand high-performance and specialty fabrics for intimate apparel applications have been certified as LYCRA beauty fabrics throughout the world. The program for shaping intimates was launched with great success at Mode City in September 2010 after INVISTA commissioned global research on what women consider to be important attributes in their shapewear, and how well their expectations were met. The study found that there is a large gap between importance and satisfaction across all attributes of the shapewear market.
This year, the platform enters new frontiers to meet the consumer increased desire for shaping with more comfort and style, with a wider selection of intimate apparel materials, ranging from delicate lace or ultra-lightweight fabrics to seamless garment construction technology.
“The launch of our LYCRA beauty fabric program at Mode City in September 2010 showed not just great success, but also a great potential for growth, and we are proud to be offering an innovative platform that is being used by mills to increase the development of high-quality and comfortable lightweight fabrics that give freedom of movement, and that feature both shaping performance and improved comfort,” said Steven Stewart, INVISTA's global segment director for intimate apparel and swimwear.
“The trust in our brand has led to more mills seeking brand approval, and thanks to years of research, INVISTA has been able to increase options for garment design to help the mills meet market needs,” Stewart said. “They can now provide ideal fabrics for close-to-the-body sculpting applications, based on scientific understanding of shapewear technology, to meet demanding performance standards.”
LYCRA beauty fabric samples from mills from various continents were showcased at the INVISTA stand at Mode City (Hall 1/M64 – N75). Visitors also learned about the diversity of the LYCRA beauty fabric platform, including:
• Latest commercial adoptions of shaping intimates with LYCRA beauty fabric
• Latest commercial and concept garments showcasing the new LYCRA beauty seamless developments
• Launch of LYCRA beauty fabric for swimwear and first commercially available garments
INVISTA continues to lead the fashion industry by regularly updating its innovation portfolio, bringing added value to customers throughout the apparel value chain.
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