Home / Knowledge / News / Apparel/Garments / The Science of Shaping attracts Mode City's visitors
The Science of Shaping attracts Mode City's visitors
Jul '11
INVISTA, one of the world's largest integrated producers of fibers and polymers, continued the success of its innovative LYCRA beauty fabric program, The Science of Shaping, at Mode City in Paris, July 9-11.

As of June 2011, more than a thousand high-performance and specialty fabrics for intimate apparel applications have been certified as LYCRA beauty fabrics throughout the world. The program for shaping intimates was launched with great success at Mode City in September 2010 after INVISTA commissioned global research on what women consider to be important attributes in their shapewear, and how well their expectations were met. The study found that there is a large gap between importance and satisfaction across all attributes of the shapewear market.

This year, the platform enters new frontiers to meet the consumer increased desire for shaping with more comfort and style, with a wider selection of intimate apparel materials, ranging from delicate lace or ultra-lightweight fabrics to seamless garment construction technology.

“The launch of our LYCRA beauty fabric program at Mode City in September 2010 showed not just great success, but also a great potential for growth, and we are proud to be offering an innovative platform that is being used by mills to increase the development of high-quality and comfortable lightweight fabrics that give freedom of movement, and that feature both shaping performance and improved comfort,” said Steven Stewart, INVISTA's global segment director for intimate apparel and swimwear.

“The trust in our brand has led to more mills seeking brand approval, and thanks to years of research, INVISTA has been able to increase options for garment design to help the mills meet market needs,” Stewart said. “They can now provide ideal fabrics for close-to-the-body sculpting applications, based on scientific understanding of shapewear technology, to meet demanding performance standards.”

LYCRA beauty fabric samples from mills from various continents were showcased at the INVISTA stand at Mode City (Hall 1/M64 – N75). Visitors also learned about the diversity of the LYCRA beauty fabric platform, including:

• Latest commercial adoptions of shaping intimates with LYCRA beauty fabric
• Latest commercial and concept garments showcasing the new LYCRA beauty seamless developments
• Launch of LYCRA beauty fabric for swimwear and first commercially available garments

INVISTA continues to lead the fashion industry by regularly updating its innovation portfolio, bringing added value to customers throughout the apparel value chain.


Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search