Home / Knowledge / News / Apparel/Garments / Mc Jeans aims to be No.1 in Thai denims
Mc Jeans aims to be No.1 in Thai denims
26
Jul '11
Thailand-based Pk Garment (Import-Export) Co is aiming to make its Mc Jeans brand, the leading brand in the market by 2014.

The management is particularly concentrating on four areas – product innovation, brand evolution, effortless distribution, and production efficiency – to formulate winning strategies aimed to take Mc Jeans to the No. 1 position in the Thai denim market.

Through a recent organizational restructuring, the company has taken on board a team of young executives who will promote the brand using digital marketing and other events.

The company has identified its production and distribution network as its strength, along with a very strong and loyal customer base in the rural areas.

In urban areas, the company has found that customers give more attention to brand name rather than a good cut. The company would target these areas and turn them into Mc Jeans customers. This strategy is expected to increase the company's revenue by 15 percent every year.

Presently, Mc Jeans has a 35 percent share in the Thailand's 5 billion baht jeans market, and occupies the No. 2 position. This year, it has set a target of 1.7 billion baht, which would be nearly a 25 percent rise over the last year's sales.

Pk Garment is setting up its fourth manufacturing unit in Bangkok at a cost of 200 million baht, which will increase the combined production capacity to 4 million pairs of jeans annually.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search