Home / Knowledge / News / Apparel/Garments / OBJE signs option to buy activewear clothier
OBJE signs option to buy activewear clothier
28
Jul '11
Obscene Jeans Corp announced that it has signed an Option Agreement to acquire We Are Yoga, LLC, an activewear clothier that produces the successful Wisdom & Co. line of yoga wear. An acquisition or strategic alliance with We Are Yoga would open the door for OBJE to the burgeoning multi-billion dollar international yoga and activewear market.

“The global fitness movement has led to tremendous growth in the market for stylish activewear,” said OBJE President and CEO Robert Federowicz. “It's a developing luxury market we're very interested in exploring, and a definitive agreement with We Are Yoga could give us a foothold.”

The We Are Yoga line includes trendy tops, sports bras, bralettes, pants, shorts and t-shirts. The brand is currently available at stores across the U.S. With OBJE's developmental support, many more markets could follow.

Although athletic clothing has traditionally been relegated to the gym, increasingly active and informal lifestyles have recently led to an explosion in activewear sales. According to Crain's New York, total U.S. activewear sales reached $48.6 billion in the 12-month period ending in March, up 3.2 percent from the previous period. The L.A. Times reported this month that mainstream retailers such as Forever 21, the Gap, Target and Victoria's Secret have recently added yoga and activewear apparel to their brands.

“It's a relatively new, underserved market with tremendous potential for growth in demand,” Federowicz said. “We Are Yoga could potentially help us diversify our luxury brand lineup into a booming new niche.”

According to the option agreement, OBJE will have 45 days to conduct a due diligence review toward a transaction with We Are Yoga.

Obscene Jeans Corp. creates exotic denim fashions and luxurious all-natural beauty products for the world's most glamorous women.

Obscene Jeans Corp. (OBJE) is an emerging, design-driven luxury lifestyle brand and apparel company dedicated to developing provocative fashion trends and lifestyle accessories. The company designs, manufactures and markets premium denim fashions and beauty products for the luxury goods industry worldwide.

Obscene Jeans Corp

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search