Home / Knowledge / News / Apparel/Garments / Kellwood buys Zobha
Kellwood buys Zobha
30
Jul '11
Kellwood announced its acquisition of Zobha, a high performance yoga and fitness apparel and accessories company, according to Michael Kramer, President and Chief Executive Officer of Kellwood. Zobha is the first activewear business to join Kellwood's growing portfolio.

Zobha, based out of Mill Valley, CA, designs for individuals who lead active lifestyles and want clothing that is both functional and stylish. Launched in February 2008, founder Jamie Hanna was inspired by the Sanskrit word "Zobha" which means "grace, beauty and brilliance," and aimed to channel these elements in the creation of her women's apparel line, which pays close attention to form, fit, and function while maintaining style. In addition to selling performance yoga wear, Zobha also offers a complete collection of loungewear including tees, tunics, pullovers, and hoodies. Zobha outfits both men and women and sells a number of quality accessories like yoga mats, headbands and mat carriers. The company also offers a line of maternity yoga apparel for expecting mothers.

Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, and leading yoga studios and fitness clubs. Zobha products have been featured in a number of popular magazines including O, The Oprah Magazine, Lucky, Self, Fitness, More, Prevention, and Pilates Style. The company supports a number of charitable organizations, including Headstand and Breast Cancer Awareness, through an effort known as The Zobha Foundation.

"Zobha is an incredible brand that serves a category of the marketplace with tremendous growth potential," added Kramer. "Jamie and her team have created an amazing organization and I look forward to partnering with them to further develop the brand."

"Kellwood has a very impressive portfolio of brands and I am honored to add Zobha to that list," said Jamie Hanna, founder and CEO of Zobha. "Partnering with Kellwood will enable us to grow Zobha quickly and strategically so that we can reach more people with our beautiful product and brand that inspires an active, healthy lifestyle."

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, ADAM, Rebecca Taylor, BLK DNM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, My Michelle, XOXO and David Meister. Kellwood operates retail stores and e-commerce sites for Vince, ADAM, Rebecca Taylor and BLK DNM, as well as the e-commerce store for David Meister.

Kellwood

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search