Home / Knowledge / News / Apparel/Garments / Kellwood buys Zobha
Kellwood buys Zobha
30
Jul '11
Kellwood announced its acquisition of Zobha, a high performance yoga and fitness apparel and accessories company, according to Michael Kramer, President and Chief Executive Officer of Kellwood. Zobha is the first activewear business to join Kellwood's growing portfolio.

Zobha, based out of Mill Valley, CA, designs for individuals who lead active lifestyles and want clothing that is both functional and stylish. Launched in February 2008, founder Jamie Hanna was inspired by the Sanskrit word "Zobha" which means "grace, beauty and brilliance," and aimed to channel these elements in the creation of her women's apparel line, which pays close attention to form, fit, and function while maintaining style. In addition to selling performance yoga wear, Zobha also offers a complete collection of loungewear including tees, tunics, pullovers, and hoodies. Zobha outfits both men and women and sells a number of quality accessories like yoga mats, headbands and mat carriers. The company also offers a line of maternity yoga apparel for expecting mothers.

Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, and leading yoga studios and fitness clubs. Zobha products have been featured in a number of popular magazines including O, The Oprah Magazine, Lucky, Self, Fitness, More, Prevention, and Pilates Style. The company supports a number of charitable organizations, including Headstand and Breast Cancer Awareness, through an effort known as The Zobha Foundation.

"Zobha is an incredible brand that serves a category of the marketplace with tremendous growth potential," added Kramer. "Jamie and her team have created an amazing organization and I look forward to partnering with them to further develop the brand."

"Kellwood has a very impressive portfolio of brands and I am honored to add Zobha to that list," said Jamie Hanna, founder and CEO of Zobha. "Partnering with Kellwood will enable us to grow Zobha quickly and strategically so that we can reach more people with our beautiful product and brand that inspires an active, healthy lifestyle."

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, ADAM, Rebecca Taylor, BLK DNM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, My Michelle, XOXO and David Meister. Kellwood operates retail stores and e-commerce sites for Vince, ADAM, Rebecca Taylor and BLK DNM, as well as the e-commerce store for David Meister.

Kellwood

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search