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DETAILORING - the trend code at MUNICH FABRIC START
02
Aug '11
Strong trends, record exhibitor numbers and a flourishing German economy are the best prerequisites for MUNICH FABRIC START to be held in Munich from 6 to 8 September 2011.

With great optimism and creativity this international who's who of fabric producers, printers, additionals manufacturers and textile service providers are all looking proactively towards the 12/13 winter season. “DETAILORING” is the trend code at MUNICH FABRIC START. This is also a sign that fashion is approaching a paradigm shift as the high design potential of fabrics and additionals is now forcing other shape and cut design factors into the background.

Counting over 800 registered exhibitors from 36 countries MUNICH FABRIC START with its trade fair segments Collections, BLUE ZONE, Additionals and Asia Salon is posting a new record in terms of exhibitor numbers. The run on the fair is undiminished. Demand for space and larger stands continues unabated so that the 2nd floor of the M,O,C, is now also full and the exhibition centre fully booked. In the four halls of the M,O,C,, the Atriums and Studios as well as in the BLUE ZONE in Hall 5 over 1,300 collections will present the new innovations in textile design – a must-go event for renowned decision-makers and designers in the fashion sector and other creative fields of industry.

Various improvements in range and services ensure visitors a perfect setting for trend research and stress-free sourcing. Alongside the largest Collections segment featuring over 500 exhibitors, the Additionals segment in Halls 1 and 2, for instance, once again showcases 171 of the leading findings producers from throughout the world. A key change here is the new profile of the BLUE ZONE bringing together the international denim elite from 6 to 7 September 2011 in Hall 5. Under the heading “Superstudios” the focus here is on denim pure and simple, from the fabric to the findings, from daily business to the vision. Indeed, the Blue Zone has been setting new standards now since last season. With the launch of the TisT for the denim sector (Tomorrow is Today) the BLUE ZONE is clearly geared towards the future.

Another new development are the “green” service sections of the fair meeting with an extremely positive response amongst visitors. At the next event the BLUE ZONE in Hall 5 will
be networked at the M,O,C, with the organicselection and the ECO Village sections (currently featuring IMO, IVN, bluesign, Textile Exchange, Made-By, Ceres) thereby making it easier to research ecologically perfect and ethically justifiable items in the denim segment.

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MUNICH FABRIC START


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