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Columbia Sportswear's major brands perform well in Q2
02
Aug '11
Columbia Sportswear Company, a leading innovator in active outdoor apparel, footwear, accessories and equipment, announced net sales of $268.0 million for the quarter ended June 30, 2011, an increase of 21 percent compared to net sales of $221.8 million for the same period of 2010, with 3 percentage points of that increase resulting from changes in foreign currency exchange rates.

Second quarter net loss totaled $13.6 million, or $(0.40) per diluted share, compared with a net loss of $10.6 million, or $(0.31) per diluted share, for the same period of 2010.

Tim Boyle, Columbia's president and chief executive officer, commented, "Each of our major brands generated growth in the second quarter, keeping us on pace toward our full year objectives of record sales and improved profitability. As we head into the second half of 2011, we are confident that our product innovations and compelling marketing messages will continue to elevate our brands and drive growth."

Second Quarter 2011 Results
The second quarter is the company's smallest revenue quarter, historically accounting for approximately only 15 percent of annual net sales. As a result, regional, category and brand net sales results often produce large percentage variances in relation to the prior year's comparable period due to the small base of comparison and shifts in the timing of shipments.

Second quarter net sales increased 21 percent, driven by 20 percent growth in Columbia brand net sales to $239.1 million, a 24 percent increase in Mountain Hardwear brand net sales to $22.7 million, and a 106 percent increase in Sorel brand net sales to $3.7 million.

Second quarter U.S. net sales grew 4 percent to $129.0 million, driven primarily by a 39 percent increase in direct-to-consumer sales, partially offset by an 8 percent decline in wholesale sales, reflecting a combination of a planned shift in the timing of shipments of Fall 2011 advance orders compared with Fall 2010, and unseasonable weather, which resulted in fewer reorders and greater cancellations of advance orders compared with the second quarter of 2010.

Net sales in the Latin America/Asia Pacific (LAAP) region grew 48 percent to $76.6 million, including a 9 percentage point benefit from changes in foreign currency exchange rates, while net sales in the Europe/Middle East/Africa (EMEA) region increased 39 percent to $53.6 million, including a 5 percentage point benefit from changes in exchange rates.

The increased net sales in both the LAAP and EMEA regions primarily reflected increased shipments to independent distributors, made possible by more timely production of Fall 2011 advance orders compared to last year. The LAAP region also benefited from a 42 percent net sales increase in Korea and a 36 percent net sales increase in Japan as it began to recover from the March 11, 2011 earthquake and tsunami. Canada net sales increased 14 percent to $8.8 million, including a 6 percentage point benefit from changes in exchange rates.

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