Home / Knowledge / News / Apparel/Garments / 'Was. Is. Always. David Jones' by DJs
'Was. Is. Always. David Jones' by DJs
Aug '11
David Jones Limited (DJS) announced that it is launching a new brand campaign for Spring/Summer 2011 and introducing 60 exciting new brands and brand extensions (set out in Annexure A) into its business, the vast majority of which are department store exclusive to the Company.

The new brand campaign titled "WAS. IS. ALWAYS. DAVID JONES" is an extension of the Company's "Home of Brands" strategy and its position as the premier department store in Australia. In other words, David Jones:
Was like no other.
Is like no other.

Always will be like no other store.

The campaign shot in Palm Springs is designed to entice consumers with freshness and newness. The campaign also includes footage from the best of David Jones' archives, which leverages David Jones' heritage and positioning as the fashion authority in Australian retailing. To support the new campaign and to further enhance David Jones' world class brand portfolio, the Company is introducing 60 new brands into its business. These brands are a combination of Australian and international designers and brands across the Company's most popular categories and are in addition to the 30 new brands announced by David Jones in January 2011.

David Jones CEO Paul Zahra said, "Our focus is on introducing freshness and newness into our business. Given current consumer sentiment, this season is the perfect time to inspire customers to shop with us by investing in our brand and our brand portfolio.

"Australian consumers are fashion savvy and online technology has enabled greater and faster brand awareness. This is a great opportunity for us to reinforce David Jones' position as Australia's fashion authority through our new brand campaign and by continually updating our brand portfolio to ensure we offer the best national and international brands. I am pleased to report that we have introduced 90 new and exciting brands into our business this year alone," Mr Zahra said.

The new brand campaign and the 60 new brands announced today coincide with David Jones' Spring/Summer 2011 Collections launch next Wednesday 3 August which sees the return of Miranda Kerr on the runway and features the trends, colours and styles for the new season. David Jones Group Executive Fashion and Beauty Sacha Laing said, "The new brands announced today are particularly exciting because they range across our most popular categories and will collectively appeal to a broad spectrum of our customers.

"We will launch iconic international brands Lanvin, Dries Van Noten, Hugo Boss Women, Hackett London, GUCCI jewellery, YSL jewellery and new international designer brands such as Victoria Beckham, Lucy in Disguise by Lilly Allen and Kardashian Kollection.

We are also launching premium Australian designer brands such as Lover, Bassike, Carl Kapp, Flannel, Little Joe, Megan Park, Rachel Ruddick, Lucette and other notable Australian brands such as Dosh, Cheddar Pocket, Status Anxiety and Curtis Stone Cookware," Mr Laing said. These exciting new brands will start being available in store from 1 August 2011. The new brand campaign will be unveiled at David Jones' Spring Summer 2011 Fashion launch on 3 August. The campaign will then launch across the month in print, online and outdoor media.

David Jones Limited

Must ReadView All

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Courtesy: IRRC Institute

Apparel/Garments | On 27th May 2017

Up to 7.5 mn retail jobs in US at risk due to automation

About 6-7.5 million retail jobs in the US are likely to be automated...

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search