Home / Knowledge / News / Apparel/Garments / 'Was. Is. Always. David Jones' by DJs
'Was. Is. Always. David Jones' by DJs
03
Aug '11
David Jones Limited (DJS) announced that it is launching a new brand campaign for Spring/Summer 2011 and introducing 60 exciting new brands and brand extensions (set out in Annexure A) into its business, the vast majority of which are department store exclusive to the Company.

The new brand campaign titled "WAS. IS. ALWAYS. DAVID JONES" is an extension of the Company's "Home of Brands" strategy and its position as the premier department store in Australia. In other words, David Jones:
Was like no other.
Is like no other.

Always will be like no other store.

The campaign shot in Palm Springs is designed to entice consumers with freshness and newness. The campaign also includes footage from the best of David Jones' archives, which leverages David Jones' heritage and positioning as the fashion authority in Australian retailing. To support the new campaign and to further enhance David Jones' world class brand portfolio, the Company is introducing 60 new brands into its business. These brands are a combination of Australian and international designers and brands across the Company's most popular categories and are in addition to the 30 new brands announced by David Jones in January 2011.

David Jones CEO Paul Zahra said, "Our focus is on introducing freshness and newness into our business. Given current consumer sentiment, this season is the perfect time to inspire customers to shop with us by investing in our brand and our brand portfolio.

"Australian consumers are fashion savvy and online technology has enabled greater and faster brand awareness. This is a great opportunity for us to reinforce David Jones' position as Australia's fashion authority through our new brand campaign and by continually updating our brand portfolio to ensure we offer the best national and international brands. I am pleased to report that we have introduced 90 new and exciting brands into our business this year alone," Mr Zahra said.

The new brand campaign and the 60 new brands announced today coincide with David Jones' Spring/Summer 2011 Collections launch next Wednesday 3 August which sees the return of Miranda Kerr on the runway and features the trends, colours and styles for the new season. David Jones Group Executive Fashion and Beauty Sacha Laing said, "The new brands announced today are particularly exciting because they range across our most popular categories and will collectively appeal to a broad spectrum of our customers.

"We will launch iconic international brands Lanvin, Dries Van Noten, Hugo Boss Women, Hackett London, GUCCI jewellery, YSL jewellery and new international designer brands such as Victoria Beckham, Lucy in Disguise by Lilly Allen and Kardashian Kollection.

We are also launching premium Australian designer brands such as Lover, Bassike, Carl Kapp, Flannel, Little Joe, Megan Park, Rachel Ruddick, Lucette and other notable Australian brands such as Dosh, Cheddar Pocket, Status Anxiety and Curtis Stone Cookware," Mr Laing said. These exciting new brands will start being available in store from 1 August 2011. The new brand campaign will be unveiled at David Jones' Spring Summer 2011 Fashion launch on 3 August. The campaign will then launch across the month in print, online and outdoor media.

David Jones Limited


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X