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Sun, surf & nature inspire Fresh Produce for summer-fall
Aug '11
Fresh Produce customers can make an artful statement when they wear the eclectic prints featured in its latest collections of effortless and spirited looks. The inspired prints are available in a variety of new styles and fabrications from cool cotton voile to comfy cotton jersey and versatile rayon-lycra.

This summer's standout print is the Blue Tahitian Flower. Fresh Produce women adore this romantic watercolor-inspired motif. Its look and feel is "pure summer" with beautiful tropical flowers captured in soft, watery hues and translated to new chic tunics, casual skirts and easy tops.

The graphic Morocco print is the perfect, modern pattern for fall to give dresses and long sleeve tops an intriguing and on-trend update. Sales have been strong on the fun Morocco Go-To Top and flattering Morocco Cafe Wrap Dress. Fans everywhere are sharing how these original designs light them up and make them feel good.

"The Morocco print is different than anything else that I own...I love the print on this fabric," said Lisa, a blogger at The Coastal Chicster. "The dress feels luxe to me, even though it's casual and super easy."

Fresh Produce customers love the beach lifestyle and love this season's coastal-inspired Cape Cod print. This new print is reminiscent of a day at the beach with its tonal seashells. On or off the beach, this classic print is perfect anywhere, especially on a breezy tunic, beach cover-up or easy daytime dress.

"We wanted to offer a fresh range of prints and patterns to create original, vibrant pieces," said Fresh Produce Design Director, Gail Hartin. "Our design approach of featuring signature, colorful and spirited prints sets us apart in the marketplace and makes our customers feel extra special when they wear them."

Each print is available in the Fresh Produce palette of colors so shoppers can mix and match these new prints with the essential basics they love.

Fresh Produce Clothing makes colorful and effortless lifestyle clothing and resortwear women can look and feel good in all year-round. With vibrant prints, essential neutrals and breezy yet flattering styles, the clothes help bring out the fresh, fun personalities of women everywhere. Started by Thom and Mary Ellen Vernon with a t-shirt kiosk at the 1984 Olympics, Fresh Produce Clothing is now sold in 38 Fresh Produce unique retail stores nationwide and in 400 specialty dealers across the U.S., Canada and the Caribbean as well as Macy's Hawaii and Von Maur. Fresh Produce's easy-to-wear dresses, tops, tunics, capris, skirts, shorts and t-shirts are also available online.

Fresh Produce Clothing

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