PARADE IT From the received entries, a judging panel from Macy's Parade & Entertainment Group will narrow down the entries to the Top 85. These entries will be posted on Macy's Facebook page on Tuesday, Aug. 30 for fans/friends to begin casting votes on their favorite. The elf design with the most votes as of Wednesday, Sept. 6 at 11:59:59 PM ET, will be announced in mid-September. From here, the design will be transformed into a helium wonder by the magicians of Macy's Parade Studio.