Home / Knowledge / News / Apparel/Garments / Parents willing to spend more on kids clothing this school year
Parents willing to spend more on kids clothing this school year
12
Aug '11
Nearly two-thirds of parents who responded to a new survey say they are inclined to spend more on items, including jeans, tops and shoes, for this school year versus last year. Though they may spend more, parents will be using newspaper ads, circulars and loyalty programs to track down deals throughout the season, according to the joint survey by Sears and BlogHer, Inc. While the economic state of the nation continues to have an impact on spending—with the National Retail Federation finding that families will on average spend less on back-to-school shopping than last year(1) – the just-released survey indicates that what parents are looking for above all is value.

Highlights of the national survey of more than 700 respondents include:

• More than 60 percent of moms surveyed claim cash is the number one form of spending for back-to-school items, followed by credit cards (28 percent) and checks (four percent).
• Four out of 10 families will do most of their shopping right before school starts or after school is back in session, yet almost half (47 percent) are keeping an eye on all sales and specials throughout the summer.

• While online shopping and mobile apps serve as useful tools for moms on the go, eight out of 10 parents (83 percent) will conduct their back-to-school shopping in-store, with more than 60 percent using circulars and 31 percent relying on loyalty programs to get the most out of their budgets.

Shopping for jeans is an enduring back-to-school tradition that we'll continue to see, with almost one-third (31 percent) of respondents to the Sears/BlogHer survey, citing denim as a primary item they would be inclined to spend more on.

"Especially during this tough economic climate, Sears remains committed to providing aspirational, affordable fashions," said Dave Friedman, SVP and president of marketing, Sears Holdings. "This survey confirms the trends we anticipated—that moms are savvier shoppers, now more than ever. That's why our goal for back to school is to provide a wide selection of brands and styles to match every kid's personality at prices families can afford."

From jeans to hoodies to graphic tees, Sears has all the "in" styles to match every kid's personality and every family's budget, with fashion brands such as BONGO, American Star, Dickies and U.S. Polo Association. Sears also has the latest styles in denim, including super-stretchy jeans (jeggings) as well as designer details like "bling" back pockets.

The survey also found that while the rising cost of school supplies remains an issue of concern, there are several other considerations that parents rate as worrisome, including:

• Budget cuts, particularly to music and arts programs, were ranked as the top concern, with 27 percent of moms ranking that as their number one concern
• Lack of nutrition in cafeteria food came next, with 20 percent ranking it as their biggest concern
• Demanding homework load for kids came in behind these other economic and health-focused issues, with 19 percent naming it a top concern.

Sears Holdings Corporation


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search