Home / Knowledge / News / Apparel/Garments / Beaver brings United By Blue; time for roadtrip!!
Beaver brings United By Blue; time for roadtrip!!
19
Aug '11
Japanese retailer Beaver, an outdoor industry retailer, purchased 2,000 units of UBB's men's summer 2011 line, with plans to roll them out in their 11 stores across Japan, including the company's flagship three-story location in the Shiboya fashion district in Tokyo. UBB sells a line of ocean-friendly organic cotton t-shirts with designs that are inspired by vintage nautical motifs and environmental issues like sustainable seafood and the so-called great pacific garbage patch.

"Of course we're excited to enter a new market," says Brian Linton, the company's Founder and Chief Trash Collector. "Japan is a great market for American apparel companies. But more importantly, expanding our business also enables us to grow our environmental efforts in new parts of the world," says Linton, who spent part of his childhood in Japan.

United By Blue operates a hybrid business model, wherein the social good of removing trash from oceans and waterways is inexorably linked to the number of products sold. Many ocean and waterway cleanups are co-hosted with retail partners, wherein UBB organizes the cleanup and the retailers leverage their community relationships to bring out volunteers. UBB hopes to co-host cleanups in Japan with Beaver, which means it's time for a company roadtrip.

"Selling our products to Beaver, and hopefully to other international retailers soon, will help us work with more and more volunteers to really increase the amount of trash we're able to collect," says Mike Cangi, UBB's Director of Cleanups.

The company plans to remove 100,000 pounds of trash from oceans and waterways by the end of 2011, and 1 million pounds by the end of 2012, and raising an international profile will help the small company meet this goal.

"The mantra 'think globally act locally' inspires our mission,” says Alli Blum, UBB's Director of Marketing. After all, the company tackles ocean pollution (a global problem caused by the 14 billion pounds of trash that end up in oceans every year) on a local scale (through community cleanups). “Now that we're able to enter the Japanese market, we're one step closer to thinking globally and acting globally, too,” says Blum.

For every product sold, United By Blue removes one pound of trash from oceans and waterways through company organized and hosted cleanups. UBB sells a line of men's and women's t-shirts, as well as canvas bags and jewelry. UBB has a direct hand in the planning of every cleanup, and co-hosts many events with its retail partners.

Beaver is owned by Ueno-Shokai Co., Ltd., a Tokyo-based company that also owns and operates a number of concept stores throughout Japan.

United By Blue

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search