Home / Knowledge / News / Apparel/Garments / Alphi Apparel inks US licensing deal with Viyella
Alphi Apparel inks US licensing deal with Viyella
24
Aug '11
Alphi Apparel Group (Alphi) is pleased to announce that it has signed a licensing agreement for the United States with Viyella, one of UK's oldest apparel brands. Commencing in January 2012, Alphi will be distributing Viyella's Fall 2012 Collection in both Canada and the United States.

"This agreement was a natural evolution for Alphi. We understand what the Viyella customer is looking for in terms of design and price points," states Alan Knopp, President and Co-founder of Alphi Apparel Group. "By extending our successful brand strategy south of the border where we already have an established customer base, we are confident that we will be able to elevate Viyella's brand awareness and, in turn, drive increased sales for our current and future customers."

Since 1991, Alphi has been offering the successful and well-established Viyella brand exclusively in Canada and this agreement will allow for an integration of the brand across North America. Alphi recognizes the efforts of Miller Harris and Spinnerstown Shuttle, current US licensee for Viyella, in building the brand and is dedicated to matching and exceeding the level of service that has been in-place since 1995.

Commenting on this new agreement, Mark Nevill, International Director for Viyella, "Alphi is a well-respected leader in high end design and product development. Their extensive knowledge of the Viyella brand, their professional reputation and dedication to delivering a high level of customer service, were the primary factors in selecting them as our North American licensee. In addition, Alphi is already well established in the US market with a number of complimentary lines and we are confident that the addition of Viyella to their roster will benefit all parties."

Founded in 1991 by Alan Knopp and Phillip Gotlieb, Montreal based Alphi Apparel Group is a well-respected leader in high-end design and product development, with distribution centers in the US (Champlain, NY ) and Canada (Montreal, QC). Their current roster of brands includes: Viyella (North America), Leo Chevalier Design (Worldwide), San Dino, and Cavori. Alphi Apparel Group is also the parent company of SportzBiz, its Teamwear Division.

Viyella is an internationally renowned brand that has been exporting since 1899. Viyella operates internationally through strategic licensing partnerships, including Europe, USA, Canada and South Africa. Viyella successfully strengthens its UK retail presence through 84 standalone stores, 80 concessions and 6 outlets. In the UK, the Menswear line is featured in 30 Austin Reed stores along with 3 Stand Alone locations. The line is ageless and country inspired.

Alphi Apparel Group

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search