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New trends and new TrendLab at Munich Fabric Start
Aug '11
The week after next, the decision-makers and creatives of the world of fashion are already meeting in Munich for the next MUNICH FABRIC START to launch the 2012/2013 Winter season. For 3 days the focus in the fully occupied M, O, C and in hall 5 is on new trends, technologies and concepts of advertisers, printers, material manufacturers and full-packaging providers.

The starting position is stable, the public mood in Germany is good and yet, this is also a matter of the textile industry choosing a location. Just as we came to terms with the economic and financial crisis, the headlines are exploding with news about the European debt crisis. Is this the next problem? How far-reaching are the upheavals in procurement? How far along is the denim industry with its green revolution? Lectures and panel discussions with over 800 exhibitors from 36 countries provide answers to these questions. Their materials and accessories for high fashion as well as for sophisticated basics, sports and active wear, are the most current the market has to offer in regards to fashion.

New trends and new TrendLab – a lot of inspiration, a lot of information
Radically new trends lay out the themes of the season emotionally, yet intelligibly. The M,O,C foyer, in combination with the newly multi-media supported colour forum for the new colours of the season and the trend collages of the manufacturers, are once again the hub for trend information regarding the 2012/2013 Winter season. As usual, the rooms, hallways and atriums of the exhibition space are divided according to themes, with sample areas and the demonstrations of the exhibitors.

TrendLab: the new TrendLab combines the publishers and trend agencies Nelli Rodi, Mudpie, Trend Union and View in hall 3. In close vicinity are additional trend agencies and publishers, such as UGTI (United Global Trend Information), B+B Media Company (TM, fashion trends, JNC), Stylesight, mode...information, Pantone and TextilWirtschaft. The online trend experts from wgsn.com offer information on trends and are located in Foyer 3. As before, VDMD can be found in hall 1, including lectures and contact people with more information.

ECO Village moves to the organicselection forum
The ECO village is moving downstairs into room K3, next to the main entrance to hall 4 and lecture hall K4 (TRENDVISIONS). It is directly across from the organicselection forum in the foyer of hall 4. This proximity is intended for the ease of visitors and brings these two areas even closer together. The location right next to lecture hall K4 is another advantage for the ECO Village exhibitors and their regular trade lectures. Presented in this year's ECO Village are: the institute for market ecology IMO, the international industry of natural textiles IVN, Made-By, Textile Exchange, bluesign and CERES.

organicselection:the central information pool of the exhibition for certified, organic and sustainable fabrics presents over 400 trendy fabrics by approximately 60 exhibitors. The system of classification characteristic of MUNICH FABRIC START guarantees a secure, high standard of the supplied fabrics and gives a quick overview of the dimensions of the sustainable approach. For the first time, the denims are also fully integrated, with the development of the GREENZONE, their corresponding forum in the BLUE ZONE in hall 5.

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