Home / Knowledge / News / Apparel/Garments / WWDMAGIC smashing success for Obscene brand
WWDMAGIC smashing success for Obscene brand
24
Aug '11
Obscene Jeans Corp. unveiled its new denim collection yesterday at the WWDMAGIC fashion trade show in Las Vegas, drawing interest from retail buyers and distributors from around the globe.

“The first day of WWDMAGIC was a smashing success for the Obscene brand,” said OBJE CEO Robert Federowicz. “After months of anticipation, our dazzling new denim collection has been revealed to the fashion world. The response we're receiving at the show is tremendous—a real tribute to the international scale of the event.”

The fashion industry's most comprehensive collection of women's apparel and accessories, WWDMAGIC showcases more than 2,000 labels encompassing a broad range of styles and trends. The landmark trade show draws hundreds of fashion buyers and trend seekers from around the world, making it the perfect launch pad for hot new brands on the rise.

“The international interest in our fashions really blew us away on Monday,” said OBJE Lead Designer Rachel Stark-Cappelli. “We are fielding inquiries from a South African retail chain, a Mexican distributor and a U.S. online retailer in the first day alone. Everyone loves the new jeans, and we're working hard to forge new business relationships that will help turn Obscene Jeans into a global luxury brand.”

Stark-Cappelli noted that the company's funky new five-color Super Skinny jeans collection has been the center of attention at OBJE's WWDMAGIC booth.

“The bright, bold colors in our Super Skinny collection are really eye-catching, and we think they're going to be a huge hit internationally,” she said. “They're sexy, they're fun, and they're perfect for women who don't mind standing out.”

Obscene Jeans' Super Skinny collection and other designer denim creations will be on view in WWDMAGIC's Young Contemporary section through Wednesday. Stark-Cappelli is providing up-to-the-minute social media coverage of the event on OBJE's Twitter page. Photos and videos from the trade show will be available soon on Obscene Jeans' Facebook and YouTube pages.

Obscene Jeans Corp. creates exotic denim fashions and luxurious all-natural beauty products for the world's most glamorous women. The company competes in the luxury fashion and lifestyle sector alongside True Religion Apparel, Inc, V.F. Corp., Joe's Jeans Inc. and Jones Apparel Group, Inc.

Obscene Jeans Corp


Must ReadView All

Bangladesh panel to revise minimum wage for garment workers

Apparel/Garments | On 16th Jan 2018

Bangladesh panel to revise minimum wage for garment workers

The Bangladesh labour and employment ministry recently formed a panel ...

Bruckner to supply dry finishing lines for textile project

Textiles | On 16th Jan 2018

Bruckner to supply dry finishing lines for textile project

Bruckner, a producer of high-tech lines for the dry finishing of...

Courtesy: Carrefour

Apparel/Garments | On 16th Jan 2018

Carrefour signs strategic agreement with Showroomprive

Carrefour, the second largest retail chain in the world, has...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search