Home / Knowledge / News / Apparel/Garments / Fashion retailer Seed is now Seed Heritage
Fashion retailer Seed is now Seed Heritage
24
Aug '11
Seed, one of the most widely recognized Australian retailers of modern fashion and accessories, has now become Seed Heritage.

The new brand has been unveiled as one super website seedheritage.com, replacing the three earlier existing Seed websites.

The brand plans to open a women's wear outlet in Hong Kong next month, as a part of its strategy to increase its presence in Asia. It already has three children's wear stores in Hong Kong.

The new labeling has been carried out by the company to give a global feel while being rooted to its history.

Besides the usual online features, the website of Seed Heritage has a 'studio' section that encompasses creative elements such as lookbook, behind the scene videos, and seasonal campaign.

The website also has Facebook integration and 'wish list' facility where customers can store and share their favourite items. It has an optimized mobile site with full e-commerce functionality that includes iPad optimization.

An important focus area on the website is styling advice for women's wear. It includes a monthly 'key look' feature, wherein women's wear apparel styles can be photographed on the body. This is a new trend which is fast picking up among major online retailers worldwide.

Seed Heritage users will not only be able to browse, but also purchase the full collections online, including women's, baby, boys and girls collections.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search