The first South African-manufactured 46664 Apparel ranges are headed for retail, ahead of the brand's launch at a number of independent stores later this month.
46664 Board Member Achmat Dangor explains that buying this clothing brand will reach far beyond the conventions of simple shopping.
“When you buy a 46664 shirt, you are not just buying apparel. You are investing in a process that will help spread the legacy of Nelson Mandela by supporting the long-term sustainability of 46664. You are also helping to positively stimulate the localclothing and textile manufacturing industry.”
The ranges have been manufactured at four domestic factories – two in the Western Cape and two in KwaZulu-Natal. Two of the factories are owned by Seardel (South Africa's largest clothing and textile manufacturer), while the remaining two are independently owned. Together they employ approximately 1500 people.
Among the first items to come off the factory floor are traditional seshoeshoe print men's shirts (also known as shweshwe) that are likely to become a staple in the range, using fabric manufactured in South Africa. Also currently en route to retail are several items in the womenswear range, including ladies' blouses and dresses, along with men's chinos.
46664 Apparel is additionally starting its international roll-out in August, with the first ranges also available in Stuttafords stores in both Namibia and Botswana. This is the forerunner to a much bigger distribution of the brand in selected territories around the world in 2012.
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