Home / Knowledge / News / Apparel/Garments / 46664 Apparel launch around the corner
46664 Apparel launch around the corner
25
Aug '11
The first South African-manufactured 46664 Apparel ranges are headed for retail, ahead of the brand's launch at a number of independent stores later this month.

46664 Board Member Achmat Dangor explains that buying this clothing brand will reach far beyond the conventions of simple shopping.

“When you buy a 46664 shirt, you are not just buying apparel. You are investing in a process that will help spread the legacy of Nelson Mandela by supporting the long-term sustainability of 46664. You are also helping to positively stimulate the localclothing and textile manufacturing industry.”

The ranges have been manufactured at four domestic factories – two in the Western Cape and two in KwaZulu-Natal. Two of the factories are owned by Seardel (South Africa's largest clothing and textile manufacturer), while the remaining two are independently owned. Together they employ approximately 1500 people.

Among the first items to come off the factory floor are traditional seshoeshoe print men's shirts (also known as shweshwe) that are likely to become a staple in the range, using fabric manufactured in South Africa. Also currently en route to retail are several items in the womenswear range, including ladies' blouses and dresses, along with men's chinos.

46664 Apparel is additionally starting its international roll-out in August, with the first ranges also available in Stuttafords stores in both Namibia and Botswana. This is the forerunner to a much bigger distribution of the brand in selected territories around the world in 2012.

46664 Apparel

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search