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Amy Matto introduces 'Made in USA' t-shirt
26
Aug '11
Women's fashion designer Amy Matto is proud to introduce the brand's ironic “Made in USA” T-shirt in support of domestic manufacturing and the local apparel industry.

The classic-fit cotton shirt has the Chinese characters printed on the front, which translate to “Made in USA. ”Matto created the T-shirt as a clever way to promote the brand's commitment to domestic production and the New York Garment District.

The designer's idea to manufacture her contemporary women's wear line in New York grew out of a reaction to the industry's trend of outsourcing to China. Born and raised in Wisconsin, Matto grew up in an all-America household where she was taught to support the local farmers. This sentiment later influenced her decision to manufacture domestically. As a young professional in New York, Matto always loved designer clothing, but was disenchanted upon learning that her favorite designers, who embody the American lifestyle, were not actually manufactured in the United States, but in China.

“I am proud to support the local garment industry, a vibrant part of New York City's historical landscape, while also helping to create jobs and encourage domestic economic growth,” Matto says.

Amy Matto is the owner and designer behind her collection of contemporary women's dresses. Recognized for designing wearable, versatile silhouettes, her styles are perfect for taking any woman from day to night. Refined details, classic solids and subtle prints characterize the Amy Matto collection. Matto draws inspiration from her travels throughout the world.

Amy Matto


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Courtesy: Raymond

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