Exceed Company appoints New Chief Financial Officer
27 Aug '11
3 min read
Ms. Vivien Tai said, "I have had the pleasure of working at Exceed during a period of rapid growth, as we have solidified our position as a leading domestic sportswear brand in China. I look forward to working with Mr. Lin and the rest of the senior management team to continue the development of Exceed and ultimately deliver increasing value to our shareholders."
Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps.
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