Home / Knowledge / News / Apparel/Garments / IBM Forecast: Fall looking bright for apparel retailers
IBM Forecast: Fall looking bright for apparel retailers
05
Sep '11
Apparel sales are expected to post year-over-year gains during the fall shopping season, with especially big increases in sales of children's apparel, according to an analytics-based forecast produced by IBM. The findings have substantial ramifications for retailers preparing for one of their most important seasons of the year.

The forecast relies on historical data and sophisticated analytics software developed by IBM to analyze both long-term trends and seasonal peaks. IBM consultants use these predictive techniques to help retailers, manufacturers and other IBM clients improve performance by addressing complex issues of supply and demand. These techniques also aid in planning product mix and new store locations. In producing the forecast, IBM applies analytics technology to economic data gathered by the U.S. Census Bureau.

The children's apparel category stands out during this three-month period. It is expected to total $2.659 billion, representing a 11.1% increase over the prior-year period. Women's apparel, men's apparel and footwear are all expected to post increases over the same period last year as well.

Category rotation
The forecast indicates that for Men's Apparel, September sales will be up 10.5% over the 20-year average. For Women's Apparel, September sales will be up 2.15% over the 20-year average.

"This indicates that consumers are rotating between categories," said IBM retail analytics leader Michael Haydock. "Adults are holding back on purchasing for themselves during their back-to-school shopping for the kids. But once the kids are in school, moms and dads will be looking to treat themselves. This category rotation, which became prominent after the economic downturn began in 2008, seems to be persisting."

He noted that it is important for retailers to understand these trends and adjust advertising, staffing and inventory accordingly to meet fast-changing demand.

Haydock also noted that disposable income, as reported by the U.S. Commerce Department, continues to be healthy this year, perhaps indicating pent-up consumer demand.

IBM Corporation


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search