Home / Knowledge / News / Apparel/Garments / IBM Forecast: Fall looking bright for apparel retailers
IBM Forecast: Fall looking bright for apparel retailers
05
Sep '11
Apparel sales are expected to post year-over-year gains during the fall shopping season, with especially big increases in sales of children's apparel, according to an analytics-based forecast produced by IBM. The findings have substantial ramifications for retailers preparing for one of their most important seasons of the year.

The forecast relies on historical data and sophisticated analytics software developed by IBM to analyze both long-term trends and seasonal peaks. IBM consultants use these predictive techniques to help retailers, manufacturers and other IBM clients improve performance by addressing complex issues of supply and demand. These techniques also aid in planning product mix and new store locations. In producing the forecast, IBM applies analytics technology to economic data gathered by the U.S. Census Bureau.

The children's apparel category stands out during this three-month period. It is expected to total $2.659 billion, representing a 11.1% increase over the prior-year period. Women's apparel, men's apparel and footwear are all expected to post increases over the same period last year as well.

Category rotation
The forecast indicates that for Men's Apparel, September sales will be up 10.5% over the 20-year average. For Women's Apparel, September sales will be up 2.15% over the 20-year average.

"This indicates that consumers are rotating between categories," said IBM retail analytics leader Michael Haydock. "Adults are holding back on purchasing for themselves during their back-to-school shopping for the kids. But once the kids are in school, moms and dads will be looking to treat themselves. This category rotation, which became prominent after the economic downturn began in 2008, seems to be persisting."

He noted that it is important for retailers to understand these trends and adjust advertising, staffing and inventory accordingly to meet fast-changing demand.

Haydock also noted that disposable income, as reported by the U.S. Commerce Department, continues to be healthy this year, perhaps indicating pent-up consumer demand.

IBM Corporation


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search