Home / Knowledge / News / Apparel/Garments / Madura Fashion to increase Van Heusen outlets
Madura Fashion to increase Van Heusen outlets
05
Sep '11
Madura Fashion & Lifestyle (Madura F&L), which markets the premium apparel brand Van Heusen in India, plans to open 50 to 60 new exclusive stores each year, with most of them being franchisee-owned.

Van Heusen is currently available at 135 exclusive outlets, and the retail expansion would also include foraying into small towns and cities. By the end of fiscal 2011-12, the Van Heusen brand will be available at 150 exclusive outlets.

Along with the expansion, the company is expecting the revenue from the premium brand to rise to Rs 8.5 billion at the end of current fiscal. Last fiscal, it grossed a turnover of Rs 6.5 billion. And for the next fiscal, i.e. 2012-13, the company has set a target of Rs 11 billion.

Although Van Heusen was launched in 1989, the actual retail expansion of the brand started only a couple of years ago when its exclusive outlets were opened.

Madura F&L, a division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. Besides Van Heusen, it sells brands like Louis Philippe, Allen Solly, Peter England and People through around 1,000 retail points that includes both conventional and multi-brand stores.

In March this year, the company increased the price of all its products by nearly 15 percent owing to rise in the price of raw material and the excise duty imposed on branded apparels in the Union Budget. As the price of cotton has declined since then, the company is planning to reduce the prices of its products by about 3 to 4 percent in November.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search