Home / Knowledge / News / Apparel/Garments / Madura Fashion to increase Van Heusen outlets
Madura Fashion to increase Van Heusen outlets
Sep '11
Madura Fashion & Lifestyle (Madura F&L), which markets the premium apparel brand Van Heusen in India, plans to open 50 to 60 new exclusive stores each year, with most of them being franchisee-owned.

Van Heusen is currently available at 135 exclusive outlets, and the retail expansion would also include foraying into small towns and cities. By the end of fiscal 2011-12, the Van Heusen brand will be available at 150 exclusive outlets.

Along with the expansion, the company is expecting the revenue from the premium brand to rise to Rs 8.5 billion at the end of current fiscal. Last fiscal, it grossed a turnover of Rs 6.5 billion. And for the next fiscal, i.e. 2012-13, the company has set a target of Rs 11 billion.

Although Van Heusen was launched in 1989, the actual retail expansion of the brand started only a couple of years ago when its exclusive outlets were opened.

Madura F&L, a division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. Besides Van Heusen, it sells brands like Louis Philippe, Allen Solly, Peter England and People through around 1,000 retail points that includes both conventional and multi-brand stores.

In March this year, the company increased the price of all its products by nearly 15 percent owing to rise in the price of raw material and the excise duty imposed on branded apparels in the Union Budget. As the price of cotton has declined since then, the company is planning to reduce the prices of its products by about 3 to 4 percent in November.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search