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Expansion of Distributor Matchmaking concept
08
Sep '11
ISPO expands its Distributor Matchmaking concept and will offer its successful platform twice a year, the second event to be held in Shanghai.

From October 25th to 27th, 2011 sports business professionals who are not yet involved in business in Asia, will be able to gather information on the market and development potential in this region. A number of renowned brands, such as Salewa, Hilleberg and Haglöfs have already taken advantage of this opportunity and found partners for the Asian territories.

The second event – in addition to the Distributor Matchmaking at ISPO BEIJING – was realized upon request by the industry, searching for more opportunities for organized meeting and presentation options. The advantage is clear; companies now have multiple opportunities for efficient research on potential collaborations.

“With the help of the additional event ISPO offers all sports business professionals a new, independent ISPO service, meaning, independent of attending a trade show. The goal of ISPO services is to provide sports business professionals with competent support to increase their profitability, by helping them attain a successful position in the important Asian market, for example,” so Tobias Gröber, Head of Business Unit Consumer Goods, Messe München GmbH.

ISPO Distributor Matchmaking by ISPO is slated to generate commercial synergy effects for the companies as well as further their communication amongst each other as well as with retailers. “The concept includes a variety of presentation and networking components. In addition to brand presentations, individual meetings, as well as a tour of department stores and specialty outdoor shops, it also includes a joint dinner to allow the participants to get to know each other. The central element of the concept includes three guaranteed meetings with potential Chinese distributors.

These will be selected from our extensive contact data base according to the wishes and requirements expressed by the participating businesses,” Kerrin Mueggenburg, Project Manager for ISPO BEIJING, explains the concept of ISPO Distributor Matchmaking. To ensure that companies will be able to present themselves as favorably as possible, participants will have access to a suitable presentation area, translation service as well as catering. In addition, professional service personnel will always be on hand for any questions and potential needs.

ISPO BEIJING 2012 will be held from February 22nd to 25th, 2012 at the China National Convention Center (CNCC) in Beijing.

Messe München International (MMI)

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