Home / Knowledge / News / Apparel/Garments / Dedicated Denim Initiative by Fidelity
Dedicated Denim Initiative by Fidelity
13
Sep '11
Fidelity, one of North America's premiere designers of luxury denim, announced that the fashion brand has committed to releasing a special edition women's jean on October 15th in recognition of World AIDS Day, December 1st, 2011. Fidelity's DedicatedDenim initiative will commit 100% of profits generated from sales of the gorgeous red colored custom ACE skinny jean to benefit the Elizabeth Glaser Pediatric AIDS Foundation. DedicatedDenim jeans will help the Foundation in its vital work to thwart pediatric HIV and AIDS in seventeen countries where HIV and AIDS pose the greatest risk to regional and global health.

“Our local charitable work inspired the DedicatedDenim initiative so that Fidelity can expand its efforts on an international scale,” stated Fidelity's founder and lead designer Jason Trotzuk. “The Elizabeth Glaser Pediatric AIDS Foundation is an ideal partner both for its international reach and its immeasurable contributions in the area of pediatric AIDS. They not only help children already afflicted by the disease but also help mothers to prevent the transmission of the disease to their children. This is an important cause that we are passionate about.”

“We are honored to be partnering with Fidelity to raise both awareness and resources for the fight against pediatric AIDS,” said Colleen Zakrewsky, Vice President of Development and Marketing for the Elizabeth Glaser Pediatric AIDS Foundation. “Our mission is to end new HIV infections in children, and to treat the children, mothers, and families who are living with HIV and AIDS around the world. The support of Fidelity will help bring us closer to our ultimate goal – a generation born free of HIV.”

World AIDS Day, celebrated around the world each year on December 1, is an excellent opportunity for Fidelity to encourage its customers to be as passionate about giving as they are about wearing its jeans. It is one of the most recognized international health days and an opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.

With the goal of making the best premium denim in the world for the modern woman, Fidelity makes luxury jeans with uncompromising quality and craftsmanship. To achieve this, Fidelity uses custom made premium denim from Italy and Japan colored with pure indigo dyes and milled with high quality ring spun cotton and quality lycra/spandex for superior hold and shape.

Fidelity is famous for its fabulously flattering fit, the heart and soul of any great jean, and the finish compliments Fidelity's meticulous attention to detail -- the final embellishment to the overall look and feel of a Fidelity jean. Internationally distributed Fidelity counts Cameron Diaz, Megan Fox, and Daniel Craig among its celebrity friends.

About Elizabeth Glaser Pediatric AIDS Foundation: The Foundation is a global leader in the fight against pediatric HIV and AIDS, and has reached more than 12.2 million women with services to prevent transmission of HIV to their babies. It currently works at more than 5,500 sites in 17 countries to implement prevention, care, and treatment services; to further advance innovative research; and to execute strategic and targeted global advocacy activities in order to bring dramatic change to the lives of millions of women, children, and families worldwide.

Fidelity


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X