UNIQLO is proud to announce the cast starring in the brand's marketing campaign that is launching throughout the metropolitan area. The cast members include celebrities, professional athletes and community heroes that UNIQLO believes exemplify the Made For All philosophy in their own daily lives.
Made For All is the UNIQLO brand philosophy that encapsulates the company's vision of providing basic clothing that is made for all people regardless of age, gender, race or any other category. The UNIQLO cast is an important part of the marketing campaign currently in progress and building excitement for the opening of the two new global flagship locations that will be the two largest for the brand in the world.
UNIQLO invites New Yorkers to meet and draw inspiration from the diverse cast that exemplifies the Made For All spirit.
The cast includes: Greg Breinberg, Director of PS22 Chorus David Chang, Owner and chef of Momofuku Darren Criss, Musician and actor Shayna Crowell, Chief Happiness Agent at Charity Water Joshua David, Co-Founder of the Friends of the High Line Vera Fabian, Edible Schoolyard Manager Lorraine Gordon, Founder of the Village Vanguard Joe Hall, Founder of Ghetto Film School Robert Hammond, Co-Founder of the Friends of the High Line Paloma Herrera, Principal Dancer American Ballet Theater David Karp, Founder and CEO of Tumblr Laura Linney, Actor John Leguizamo, Actor and comedian Carlos Mendes, Soccer defender on the New York Red Bulls Suchin Pak, Co-Founder of the Hester Street Fair Lili Salmeron, Community Liaison of NMCIR Susan Sarandon, Mother, actor and activist Esperanza Spalding, Jazz musician and singer Yoshi, Blogger The Adventures of Yoshi
UNIQLO would like to partner with New Yorkers to become a respectful member of the community. UNIQLO USA Chief Executive Officer, Shin Odake comments “Through the Voices of New York cast we would like to show that individuality is not found in clothing but in people. At UNIQLO we believe that clothing is component wear that people can mix into their own personal style and through innovative component wear we can help to improve the lives of our customers.”
The UNIQLO people cast is part of a large marketing campaign gearing up toward the opening of the two new Manhattan Flagship locations this fall. On July 28th UNIQLO unveiled two UNIQLO Cubes at the High Line Roller Rink followed by two more cubes that traveled up to Harlem on August 20th for Harlem Week.
The UNIQLO Cubes will continue to travel around the city at the most popular city events and festivals. In addition to the traveling UNIQLO Cubes four pop-up Brand Shop locations are open in the Flat Iron at 155 Fifth Avenue, in Columbus Circle at 1880 Broadway, in the Upper West Side at 2385 Broadway and in the Upper East Side at 1142 Third Avenue.
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