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Back-to-School with 'We the People, Live in AE jeans'
Sep '11
American Eagle Outfitters announced the introduction of its 2011 Back to School (BTS) collection in its Middle East stores. In keeping with the AE brand's foundation in denim, this collection features a variety of new fits and washes, including the Hipster and Vintage Flare for her, And the Original Straight for him. The collection also features fashion tops, heritage graphic T's, dresses, and accessories that reflect the key trends of the season.

The collection comes to life with the campaign “We the People,Live in AE jeans”. Shot on location in the U.S. city of Nashville, Tennessee, capturing a group of 30 inspirational athletes, musicians, and artists celebrating their lives and creativity with jeans.

For girls this season's biggest trend is the Bohemian trend as seen in new patterns of floral and paisley, lace details, woven scarves and slouchy bags. The AE version of a boho top is pretty and feminine, and looks great with AE denim. Another major trend is wide, open necklines, which are found in several AE tees and tops, and looks great with skinny jeans.

For guys this season, AE offers an extensive selection of woven shirts in solids, stripes and plaids. This includes the Western shirt, which is another important seasonal trend with its unique fit. Striped T's which were a bit hit in the summer are offered in a variety of new colors as well as many new vintage-inspired graphics. Vintage leather belts and cool Gola shoes complete the look.

The Aerie collection is filled with floral patterns, lace and color. The new “Drew” push-up bra offers to double the cup size and is the latest bra fit, which enhance Aerie's already wide selection of bras. The girly brief with its new cheeky fit and feminine trims joins the favorite undie family. The Vintage Lace undie in a multitude of colors, paired with Vintage Lace bralette and bandeaus add romance to any outfit. Aerie apparel this season is comfortable and feminine with a major focus on soft tees, bottoms and dresses.

American Eagle Outfitters

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