Home / Knowledge / News / Apparel/Garments / Rhapsody targets Asia for its new retail venture
Rhapsody targets Asia for its new retail venture
Sep '11
The Los-Angeles based Rhapsody Clothing Inc., which makes its made-in-USA collection for juniors available across North America, is now targeting Asia for its new retail venture.

The firm is all set to launch its shop-in-shop outlet at Home Plus, a leading discount chain of South Korea jointly owned by UK-based Tesco, on September 23.

The outlet, spread on an area of over 2,000 square feet at Bucheon, in the suburbs of Seoul, will sell the firm's new Love Scene collection.

Rhapsody intends to have over 100 Love Scene outlets at Home Plus locations throughout South Korea, by close of 2012.

It is forecasted that the firm's retail venture in Asia would boost the company's growth. The company intends to make US$ 30 million in sales during the current year and expects it to grow to US$ 50 million during next year and to US$ 200 million in 2013.

The company also plans to shortly set up Love Scene outlets in China, but is expected to cling to its wholesale business in North America.

Production of knit tops and dresses for Rhapsody is undertaken in the US, while outerwear is produced in China, and other category of apparels are produced in Guatemala and Mexico.

The Love Scene brand was launched by the company last year in partnership with Le Queen, a fashion retailer from Korea which operates it outlets at over 60 locations in South Korea. The Korean retailer urged Rhapsody to partner them for a young missy line and as a part of this partnership the Love Scene brand was evolved.

However, at the end of the one-year contract period in August this year, Rhapsody separated the brand from Le Queen.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search