MUNICH FABRIC START gets great praise from visitors

15 Sep '11

3 min read

MUNICH FABRIC START's popularity continues unabated. Munich's textile trade fair ended with a further rise of +7%. 17,700 visitors gathered information here on some 1,300 new fabric and additional collections for the 12/13 Autumn/Winter season. This meant that the new concepts at both the M,O,C, and in the BLUE ZONE not only caught on well but impressively convinced visitors. The proportion of foreign visitors stood at 35%.

Munich has become a firm fixture for more and more buyers and designers, not just from Germany but also from neighbouring countries – a point also noted by new exhibitors like TRC Candiani. This Italian denim mill celebrated its premiere in the BLUE ZONE and talked of the good opportunity provided here in Munich to see their customers again during the season and to present new and further developments to them at this point in time.

Also commenting on this Jacqueline Sefranek, Manager at Mustang Fashionservices, Bogner Jeans, summed up: “It is the right place and the right time. The fair should not be any later but with this schedule suppliers can still showcase good additions to give us new ideas. For the BLUE ZONE we always need an entire day and then another day at the M,O,C, for other fabrics and additionals.”

Visitors appreciate the compact international range from over 800 exhibitors as well as the relaxed, friendly working atmosphere. Furthermore, Germany as Europe's economic motor is a very important export market for foreign exhibitors.

In this context MUNICH FABRIC START plays a key role as a contact exchange for strong German ready-towear firms – something yet again proven over these past few days. Exhibitors saw their high expectations of MUNICH FABRIC START being met. They found brands here like Next, Bandolera, Acne, VF Europe, Tommy Hilfiger, M.A.S.I. Company, Romano, Puma Asia, Kuyichi, Mexx Europe, Escada, Hugo Boss, Strellson, Lagerfeld and many more. For the first time now, buyers from France's “Association Familiale Mulliez” (including companies like 3 Suisse,Décathlon, Phildar, Pimkie, Auchan etc.) also came to Munich.

In general, the fair was one filled with premieres. For the first time, trade journal TextilWirtschaft discussed with experts from the sector. At the same time, the German textile and apparel service provider Freshtex presented the first 3-litre trousers, the German printing firm Textil Fab the first GOTS-certified inkjet print and the agency Lebenskleidung the first GOTS-certified silk from India. Furthermore, the Bavarian textile and fashion association of Textil- und Modeverband extended an invitation to a “Dialog Textil und Mode” (Fashion and Textile Dialogue).

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MUNICH FABRIC START

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