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Fashion manufacturing trade fair extends its European reach
15
Sep '11
With visitor numbers up 32% and exhibitors satisfied both with the level of orders taken at the show and the quality of the leads generated, Fatex (4 to 6 September 2011) demonstrated the success of its three-pronged development strategy.

This session featured new sourcing regions and more manufacturing specialisms, and was held on the same dates and at the same venue as the Porte de Versailles fashion exhibitions.

So it comes as no surprise that the visitors were chiefly contractors, mostly from around Europe, with France heading the top five followed closely by Spain, Italy, Belgium, Germany and the UK (international visitors accounted for 48% of the total). This session confirmed Fatex as a unique international sourcing platform in Europe.

The India and Bangladesh offer created a huge buzz and visitors noted the improvement in quality in the Chinese offer, which covered everything down to the purchase of trimmings and supplies for clothing manufacture, while knitwear producers, especially cashmere, were a huge hit.

50% of visitors came to the show to place firm orders, 28% for women's ready-to-wear, 19% for accessories, 20% for childrenswear and 12% for casual clothing - a breakdown as diverse as the show's offer and that of the other fashion trade shows at Porte de Versailles.

Buyers are still focused on price and high-volume production capacity, but at this session they were particularly aware of the improved quality of the exhibitors - carefully nurtured by the organiser - in the areas of manufacturing quality, style, fabrics and variety. Coming from the increasingly fashion-forward mass retail and chain store sector, visitors know that it is these factors alone that give them a competitive edge and are the key to their success.

A highly professional show, with buyers who planned their trip and took advantage of the B2B appointments system to tailor their visit to their needs: 166 targeted meetings took place over the 3 days.

As of next year, the show will be welcoming new sourcing countries, developing relations in particular with Pakistan, Vietnam and Mexico to vary the supply base and therefore the qualities, styles and prices on offer.

It will also be turning the spotlight on Home textiles, leather manufacturing and accessories.

Visiting companies included: France: BHV / CAMAIEU / CANNELLE / CEVIMOD / CHATTAWAK / CHEVIGNON / CLUB MED / DE FURSAC / DEVERNOIS / DISNEYLAND PARIS / DU PAREIL AU MEME / ERAM / ETAM / E LECLERC / GO SPORT / JACADI / LA BLANCHE PORTE / LA FIANCEE DU MEICONG / MONOPRIX / MORGAN / PHILDAR / PRINCESSE TAM TAM / REDCATS / REDSKINS / TALLY WEIJL / TJX EUROPE / UN JOUR AILLEURS / THE KOOPLES / VANESSA BRUNO / ZADIG ET VOLTAIRE Germany: BUDDELEI MODE / CORDON / HUGO BOSS / K MAIL ORDER / OTTO / PETER HAHN Belgium: BLUE STORE / CASSIS / HARRY WILSON / PREMAMAN Italy: FIRENZE RICAMA / GRUPPO COIN / MIROGGLIO FASHION Canada: LE CHATEAU Spain: DANG DANG / ERRE RASO / LAGA / MANGO / MASSIMO DUTTI / PARA MITA UK: INLINE LONDON / JOULES / KELLY AND HEPBURN / WAREHOUSE

Upcoming events - Fashion division
Zoom: 20-22 September 2011
Inter Selection: 4-6 October 2011
Fast fashion tour: 7-8 November 2011

Fatex


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