Home / Knowledge / News / Apparel/Garments / Victoria's Secret to open its first Russian store
Victoria's Secret to open its first Russian store
Sep '11
Victoria's Secret, an American retailer of women's wear and lingerie, plans to open its first Russian store in Moscow on September 30. This will be followed by opening of three more outlets from October through December 2011 in Moscow.

Moneks Trading, which already operates stores for several brands including Next, Claire's, Mothercare, and The Body Shop, is developing the four outlets.

Success of the brand in Russia is a foregone conclusion as Victoria's Secret is already well-known in the country and people purchase its products when they go abroad.

In Russia, the lingerie sales are increasing at an annual rate of 10-12 percent, against the present 2-3 percent growth in the European markets and 3.5 percent in the US.

At the end of 2010, Victoria's Secret operated 1028 stores, generating a net sale of US$ 5.9 billion and operating profit of US$ 877 million.

For brand promotion, the firm relies on supermodels, dubbed 'Victoria's Secret Angels', who included Naomi Campbell, Heidi Klum, and Claudia Schiffer in the past.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search