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Fairfax launches Seaweed-based screen printed apparel
Sep '11
Forget the hard, rubbery, non-breathing plasticol-using process of screen printing apparel. Fairfax, VA-based IMAGINE GreenWear is introducing its fall line of apparel made of organic cotton for baby, children, women, and men that is printed with seaweed-based dyes at the Natural Products Expo East in Baltimore, MD, September 22-24, 2011 (booth 3500). The collection offers a wide variety of graphics and illustrations, all dyed directly into the apparel – and locally.

IMAGINE GreenWear offers this process for promotional apparel, as well as wholesale or private label production. The company provides in-house cut and sew, screen printing, dyeing, and embroidery using thread certified to Oeko-Tex Standard 100. It also has an in-house art staff and decorates its own knit and sewn organic cotton-containing garments, as well as purchased specialty items and blanks to service customer needs.

“IMAGINE GreenWear's goal is to set a new standard for attractive printed and dyed apparel made of organic cotton, blending cutting-edge design with a process that is likely the most environmentally friendly on the market,” said Mark Fishbein, president of IMAGINE GreenWear. “We are changing forever the process of screen printing – rather than using plasticol or water-based inks, IMAGINE GreenWear uses seaweed-based dyes that are safe, soft, allow the garment to breath, and last.”

And what's more, at a time when the U.S. textile industry is going overseas, one-year-old IMAGINE GreenWear has already outgrown its space and is moving into a new facility in Fairfax, VA! It also is in the process of getting both its headquarters and its inputs certified to the Global Organic Textile Standard (GOTS) which prohibits the use of harmful substances.

The IMAGINE GreenWear fall Kids Collection includes short/long sleeved rompers for infants, T-shirts, dresses, and leggings. The Ladies Collection includes tunic-length scoop neck or cowl neck tops, camisoles, and leggings. The Men's Collection includes polo shirts and both short and long-sleeved T-shirts mostly with surfing and outdoor themes. The year-old company currently sells its line to 200 specialty stores nationwide as well as to Canada, China, and Japan.


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