Home / Knowledge / News / Apparel/Garments / Free the Fly introduces innovative new concept
Free the Fly introduces innovative new concept
23
Sep '11
A Maryland inventor is offering apparel companies an exciting, unique opportunity to differentiate their product line. Max Hernandez, owner of Baltimore-based Apparel Company, invented and received a utility patent for a dual vent fly in 2000 and applied the pioneering technology to boxer shorts. Over the years, he has sold thousands of pairs of boxer shorts, which incorporate a patented technology to maximize the features men seek in their underwear: security, comfort and access.

Hernandez was recently approached with an offer to sell his company, but declined in favor of broadening his scope. “The quality of the material, the manufacturing and the comfort are all critical when it comes to men's intimate apparel, but it's the fly that can make or break the product,” said Hernandez.

According to the inventor, there have been no significant improvements in fly manufacturing in 80 years. “The functionality of the traditional fly has been diminished through the use of fasteners such as buttons, snaps or Velcro to keep the fly closed,” he said. “Whether its boxer shorts, board shorts or athletic compression shorts with protective cups the access through the fly has been eliminated.

“That's where I come in,” said Hernandez. “My new dual vent fly promises to 'free the fly'” by offering dual access from the left and the right side, and also provides security through a vent-backing panel. With this innovative design, the fly provides restored functionality in a wide array of shorts and pants.”

Another application for the vent panel is the incontinence market. This is the only fly on the market that provides a secure panel for the attachment of an incontinence pad. This provides the consumer with the security of the pad coupled with the easy access of the fly.

The exclusive vent-backing panel offers additional opportunities to apparel companies. “The panel is a virtual billboard to display a marketing message,” said Hernandez, who created an unlicensed mock-up featuring the University of Maryland's mascot, the terrapin. “This kind of application can provide huge windfalls in the licensing market whether its universities, NASCAR, the NFL or any other hot licensing market. Put my fly on your shorts and let's make some money!” said Hernandez.

Its All About the Fly


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search