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Free the Fly introduces innovative new concept
23
Sep '11
A Maryland inventor is offering apparel companies an exciting, unique opportunity to differentiate their product line. Max Hernandez, owner of Baltimore-based Apparel Company, invented and received a utility patent for a dual vent fly in 2000 and applied the pioneering technology to boxer shorts. Over the years, he has sold thousands of pairs of boxer shorts, which incorporate a patented technology to maximize the features men seek in their underwear: security, comfort and access.

Hernandez was recently approached with an offer to sell his company, but declined in favor of broadening his scope. “The quality of the material, the manufacturing and the comfort are all critical when it comes to men's intimate apparel, but it's the fly that can make or break the product,” said Hernandez.

According to the inventor, there have been no significant improvements in fly manufacturing in 80 years. “The functionality of the traditional fly has been diminished through the use of fasteners such as buttons, snaps or Velcro to keep the fly closed,” he said. “Whether its boxer shorts, board shorts or athletic compression shorts with protective cups the access through the fly has been eliminated.

“That's where I come in,” said Hernandez. “My new dual vent fly promises to 'free the fly'” by offering dual access from the left and the right side, and also provides security through a vent-backing panel. With this innovative design, the fly provides restored functionality in a wide array of shorts and pants.”

Another application for the vent panel is the incontinence market. This is the only fly on the market that provides a secure panel for the attachment of an incontinence pad. This provides the consumer with the security of the pad coupled with the easy access of the fly.

The exclusive vent-backing panel offers additional opportunities to apparel companies. “The panel is a virtual billboard to display a marketing message,” said Hernandez, who created an unlicensed mock-up featuring the University of Maryland's mascot, the terrapin. “This kind of application can provide huge windfalls in the licensing market whether its universities, NASCAR, the NFL or any other hot licensing market. Put my fly on your shorts and let's make some money!” said Hernandez.

Its All About the Fly


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