Home / Knowledge / News / Apparel/Garments / SMART SET unveils new direction
SMART SET unveils new direction
26
Sep '11
Canadian women's retailer, SMART SET, unveils a new and exciting direction for their brand this Fall that will encompass all avenues of their customer's experience including merchandise, store design, visual display and marketing.

The brand remains committed to their core customer, the modern, young Canadian woman.

Throughout 2011/2012 customers will see a fresher and more stylish SMART SET positioned as the everyday girls' boutique. SMART SET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMART SET's new positioning, store design and communication.

"Our SMART SET customer has evolved and like every Canadian woman she is looking to be inspired across all of the elements of her shopping experience and we, as a brand, needed to evolve too in order to meet her specific needs. Our new direction aims to create a shopping experience that offers her both inspiration and value and that reflects her energy and personal style. We've listened to customers across the country and are confident we will surpass her expectations."

Kim Schumpert, President, SMART SET.
With a refreshed attitude and a trendier merchandise offering, the brand will unveil a new, national advertising campaign that brings the brand to life by connecting to their customer's everyday lifestyle; a revamped website and a new brand look and feel throughout their retail locations.

Throughout their journey to discover what a young, modern Canadian woman desires from a retailer, the brand has kept their longstanding commitment to merchandise that is trend conscious and delivers style at great value. SMART SET's merchandise will see a revitalization that combines a touch of glamour with dose of real life. The brand will also see an significant expansion in their accessories division, aiming to provide an overall selection that reflects their customer's real life needs – style, variety, value, quality and versatility.

With over 158 stores nationwide, SMART SET is poised to celebrate the lives of everyday young Canadian women with style.

SMART SET is a Canadian retail brand offering real, fresh and fun merchandise for young Canadian women. SMART SET's lifestyle collections are characterized by affordable fashion and accessories offered at the best value possible. SMART SET's offering includes apparel, handbags, jewelry and other accessories. SMART SET, a division of Montreal based Reitmans (Canada) Limited can be found at 158 retail locations across Canada.

Smart Set


Must ReadView All

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Textiles | On 22nd Nov 2017

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Karl Mayer, a technology and market leader in textile machinery from...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search