Sep '11
Zegna's first move in Asia was in the eighties in Inner Mongolia to source raw materials and to scout for delicate fabrics made of the finest cashmere fibres. Over the years Zegna has expanded and diversified its relations and business in Asia, from sourcing to eventually establishing an extensive retail network.
Following the first store opening in the Chinese capital of Beijing, Zegna proceeded to open a store in Hong Kong in 1997 and a distribution subsidiary in Shanghai, Zegna Trading, to develop and to support the future demand and to continue its local integration.
To foster its penetration and strong presence in the Chinese market as a luxury brand, the company opened an Ermenegildo Zegna flagship store in 2003 at the Oriental Plaza in Beijing, and later added ZZegna (2006) and Zegna Sport (2009) concept stores as well.
Zegna's current activity in China is comprised of a well-established retail network with a presence in 37 cities, 82 points of sale with an average retail space of 250 square meters. Among them, 10 are flagship stores designed by acclaimed architect Peter Marino, which have been built within the past two years (2009-2011). This incredible growth could not have been possible without a solid, long –term investment from the Group, the talented and committed team of nearly 1,000 local employees, and a strong leadership team on the ground.
The Ermenegildo Zegna signature of Italian, masculine elegance was further reinforced in China with the presentation of Su Misura (made-to-measure) immediately after entering the market, followed by the launch of its Upper Casual and Zegna Sport lines and accessories. To strengthen its branding, promote the designs and penetrate deeper into the Chinese fashion retail market, Zegna has also invested tremendously in advertising, CRM campaigns and innovative and exciting PR activities. To this day, the ultimate objective is still to satisfy the demand of local customers who appreciate quality and timeless style.
“Celebrating 20 years in China is an important achievement for the Group,” said Group CEO, Gildo Zegna. “In 1991, we were pioneers because we entered a market that didn't have a luxury sector at that time. Now, 20 years later, we have consolidated our presence with points of sale in 37 cities, and thanks to architect Peter Marino, we are proud of our Global Stores located in China's major cities.
By the end of the year a new Global Store in Shenyang will be inaugurated. We've done a lot in these past twenty years, and we are determined to continue the same momentum and direction. In 2010, China was once again the main driving force and the Ermenegildo Zegna Group's most important markets in terms of retail sales. Our mission is to continue to be in a leading position in global luxury retailmarkets and to satisfy our Chinese clients' worldwide requests, as we note an increasing presence of them in our European and American stores.”
The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world's finest textiles through innovation and sourcing the noblest fibers directly from their markets of origin, the company is anaged by the fourth generation of the Zegna family.
Ermenegildo Zegna
Must ReadView All
Apparel/Garments | On 26th Apr 2018
FOBAP in the Philippines trying for garments sector revival
The Foreign Buyers Association of the Philippines (FOBAP), a body...
Textiles | On 26th Apr 2018
German investors keen to invest in Pakistan: top official
A German traders delegation will soon visit Pakistan to explore...
Textiles | On 26th Apr 2018
Uster Technologies acquires Elbit Vision Systems
Uster Technologies has announced the successful closure of the...
Interviews View All
Sunil Rathore
Lacoste India
‘New vendor is welcome if he offers cost, quality and timely delivery’
Rashi Menda
Zapyle
Every fifth sale we make on Zapyle is a repeat purchase
Hannah Lane
Redress
Encouragement from brands will motivate supply chains to become more...
No Nasties was the first fashion brand in India to make 100 per cent...
Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
Kerem Durdag
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Silke Brand-Kirsch
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Jay Ramrakhiani
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Anisha Chaudhari
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...
Adriano Goldschmied
AG Jeans
The hype around 'designer jeans' was created by him. And the new wave of...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103
E-News Insight
Latest News Update in Your Mail Box.
