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BIBA opens its first store in Bihar
27
Sep '11
BIBA, a name synonymous with new-age ethnic wear, has launched its first store in Bihar, marking its entry in Patna. Located at the most popular retail destination of Patna – P&M mall, the launch is a treat for the people of Patna and gives them an opportunity to celebrate the upcoming festive season with their most loved ethnic wear brand. The store has opened with its latest collection for Autumn Winter.

Spread over 1160 sq ft, the store offers an unsurpassed variety of ethnic wear and the complete range of BIBA's collection of kurtis, SKD's (Salwar-Kameez-Dupatta), Mix 'n Match kurtas, leggings and a new category – BIBA Girls. Biba has recently launched an ethnic wear range dedicated to girls aged 2-12 years.

Present at the occasion, Mr. Siddhartha Bindra, Managing Director, BIBA, said “We are delighted to launch our flagship store in Patna. We feel the people of Patna have an increasing need to be associated with brands which allow them to look and feel good. We also observed that people here are already familiar with Biba, due to its Pan India presence, and thus it made perfect sense to bring their beloved brand to them directly.”

The new BIBA festive range includes three unusual collections: 'Indigo Champaign', 'Princess Laila' and 'Rainbow Nation'. BIBA's Indigo Champaign Collection has a regal richness and elegance attached with it. The inspiration of the concept of “Indigo Champaign” comes from Istanbul's Turkish tiles and this depiction sets the collection apart. This range offers subtle shimmer and glitter drawstrings, cords with interesting dangle collaborated with intricate embroideries and breathtaking prints and styles, all with a classic twist.

On the other hand BIBA's Princess Laila collection is an aristocratic fairytale of Indian heritage blended with modern fusion. An extremely wearable collection, vivid and colorful, to brighten up your evenings!

Inspired by the vibrant South African charm and motif, Rainbow Nation collection offers vivacious colors and is like a ray of rainbow spreading happiness and vibrancy. Available in breathable 100% premium cottons & cotton blends, crepe, cambric's, comfortable knits and rayon blends, all the three collections reflect BIBA elegance.

Mrs. Meena Bindra, the chairperson of the company started the Brand BIBA in 1988 from Mumbai with small boutique at Kemp's corner; it took off immediately due to its beautiful hand block prints and styles.” It is, Mr. Siddharth Bindra, Managing Director, BIBA who made BIBA - the country's leading ethnic wear brand and a brand with a pan India presence. The brand has over 80 exclusive stores in 40 cities. It is also available in large format stores such as Shopper's Stop, Lifestyle, Pantaloons and Central.

BIBA today is one of the mostloved ethnic brands in the country as it made wearing the traditional Indian attire, trendy and fashionable at affordable pricing. The brand offers merchandise in four categories – The “SKD (Salwar Kameez Dupatta)”, the hugely popular “Mix N Match”, “Unstitched Fabric” and recently introduced “BIBA Girls” range.

BIBA also has been the first ethnic brand to partner with Indian cinema for movie merchandise and has partnered exclusively with movies such as “Devdas”, “Baghban”, “Hulchul”, “Na Tum Janno Na Hum” & “Bhoothnath” amongst many others.

BIBA

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