Home / Knowledge / News / Apparel/Garments / BIBA opens its first store in Bihar
BIBA opens its first store in Bihar
27
Sep '11
BIBA, a name synonymous with new-age ethnic wear, has launched its first store in Bihar, marking its entry in Patna. Located at the most popular retail destination of Patna – P&M mall, the launch is a treat for the people of Patna and gives them an opportunity to celebrate the upcoming festive season with their most loved ethnic wear brand. The store has opened with its latest collection for Autumn Winter.

Spread over 1160 sq ft, the store offers an unsurpassed variety of ethnic wear and the complete range of BIBA's collection of kurtis, SKD's (Salwar-Kameez-Dupatta), Mix 'n Match kurtas, leggings and a new category – BIBA Girls. Biba has recently launched an ethnic wear range dedicated to girls aged 2-12 years.

Present at the occasion, Mr. Siddhartha Bindra, Managing Director, BIBA, said “We are delighted to launch our flagship store in Patna. We feel the people of Patna have an increasing need to be associated with brands which allow them to look and feel good. We also observed that people here are already familiar with Biba, due to its Pan India presence, and thus it made perfect sense to bring their beloved brand to them directly.”

The new BIBA festive range includes three unusual collections: 'Indigo Champaign', 'Princess Laila' and 'Rainbow Nation'. BIBA's Indigo Champaign Collection has a regal richness and elegance attached with it. The inspiration of the concept of “Indigo Champaign” comes from Istanbul's Turkish tiles and this depiction sets the collection apart. This range offers subtle shimmer and glitter drawstrings, cords with interesting dangle collaborated with intricate embroideries and breathtaking prints and styles, all with a classic twist.

On the other hand BIBA's Princess Laila collection is an aristocratic fairytale of Indian heritage blended with modern fusion. An extremely wearable collection, vivid and colorful, to brighten up your evenings!

Inspired by the vibrant South African charm and motif, Rainbow Nation collection offers vivacious colors and is like a ray of rainbow spreading happiness and vibrancy. Available in breathable 100% premium cottons & cotton blends, crepe, cambric's, comfortable knits and rayon blends, all the three collections reflect BIBA elegance.

Mrs. Meena Bindra, the chairperson of the company started the Brand BIBA in 1988 from Mumbai with small boutique at Kemp's corner; it took off immediately due to its beautiful hand block prints and styles.” It is, Mr. Siddharth Bindra, Managing Director, BIBA who made BIBA - the country's leading ethnic wear brand and a brand with a pan India presence. The brand has over 80 exclusive stores in 40 cities. It is also available in large format stores such as Shopper's Stop, Lifestyle, Pantaloons and Central.

BIBA today is one of the mostloved ethnic brands in the country as it made wearing the traditional Indian attire, trendy and fashionable at affordable pricing. The brand offers merchandise in four categories – The “SKD (Salwar Kameez Dupatta)”, the hugely popular “Mix N Match”, “Unstitched Fabric” and recently introduced “BIBA Girls” range.

BIBA also has been the first ethnic brand to partner with Indian cinema for movie merchandise and has partnered exclusively with movies such as “Devdas”, “Baghban”, “Hulchul”, “Na Tum Janno Na Hum” & “Bhoothnath” amongst many others.

BIBA


Must ReadView All

Courtesy: ABARES

Textiles | On 13th Dec 2017

Australian cotton production to grow 4% in 2017-18: ABARES

Cotton production in Australia is forecast to rise by 4 per cent to...

Global economy now growing by about 3%: UN

Textiles | On 13th Dec 2017

Global economy now growing by about 3%: UN

There is an upturn in the global economy, and it is now growing by...

Winners of Outstanding Award for Exceptional Performance with Anusha Alles (extreme right) and Sakura Manthreerathne, P.A.C.E. specialist at Brandix; Courtesy: Brandix

Apparel/Garments | On 13th Dec 2017

Brandix’s female workers benefit from GAP’s P.A.C.E

A group of 181 Brandix female associates have recently completed...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Urmil Arya

Sushila International, a well established textile organisation established ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search