We were extremely busy for the first two days and had our best Tuesday ever at Moda and had customers all throughout the day. August has been the more successful season for us this year and the excellent response to our swimwear and nightwear lines has restored a feeling of optimism.”
John Oakes, trading marketing manager at Joules says, “Joules has performed better at this season's Moda than last season which is fantastic. The womenswear collection is visually stronger than the men's although we are trying to create two separate brand identities and collection styles. We have received a number of orders here at the show and it's definitely a case of quality over quantity. We have a great stand and the team at Moda couldn't have been more helpful in creating such a strong presence for Joules.”
Steve Cochrane, MD of Middlesbrough department store Psyche, says, “We don't usually buy at shows but we did at Moda and picked up a handful of new brands. We came for the tailoring and footwear brands and what we saw on offer was excellent. There isn't another show like Moda Footwear in this country and it's very comprehensive which is great for us as everything is in one place.
Select is a very interesting concept and it was a good idea to have similar brands located in the same space – I'll look forward to seeing it grow. It's a great show to be at everything is convenient and there's plenty to see and so I'll be bringing a bigger team next season.”
The next edition of Moda takes place at the NEC Birmingham from 19-21 February 2012.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
