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Hurley brand gets new CEO
30
Sep '11
NIKE Inc. announced that Michael Egeck has been named as CEO of Hurley International, LLC. Egeck will begin his new role on October 3 and will report directly to Roger Wyett, President of NIKE Inc. Affiliates.

"We look forward to welcoming Michael into the NIKE, Inc. family," said Wyett. "With his wide-ranging experience, his knowledge and his passion for the industry we are confident he will lead Hurley into its next phase of growth. He joins a seasoned management team and will work closely with company founder Bob Hurley to continue to drive this iconic brand forward with consumers and athletes worldwide."

Bob Hurley, Chairman and Founder of Hurley, added: "We are excited to have Mike join Hurley. He's an inspirational leader with extensive experience, and that makes him a perfect complement to our team."

Egeck, 52, brings nearly 30 years of experience to Hurley. His most recent assignment prior to coming to Hurley was as President of True Religion Brand Jeans. Prior to that, Egeck was at VF Corporation where he served as President of VF Contemporary Coalition and CEO for Seven for All Mankind.

Egeck also served as President of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck also served as President of The North Face, Inc. and GM of Columbia Sportswear.

NIKE,Inc based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

Headquartered in Costa Mesa, California, Hurley International LLC designs and distributes a line of action sports apparel for surfing, skateboarding and youth lifestyle apparel and footwear under the Hurley brand name.

NIKE Inc

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Courtesy: H&M

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