Fila's fall campaign highlights women's inner confidence
05 Oct '11
4 min read
Carla Birnberg, a 42 year-old writer, community builder, personal trainer and fitness blogger is Fila's “People's Choice” winner for the casting contest.
Phyllis Spencer is a 46 year-old New York City Police Officer, mother, and fitness instructor who teaches six fitness classes a week at her local YMCA. Phyllis has a zest for life as well as personal fitness. Her personal motto is “love yourself.”
Mariana Santos, a 29 year-old entrepreneur whose goal is to empower women, decided to take control of her health and wellness, after the birth of her son, in order to be a role model for him.
According to Fila's Director of Design – Apparel, Freya Tamayo, “Real women are looking for effective new options in the fitness category, like our Body Toning pant, that help them feel confident and beautiful wearing tightly fitted fitness clothing in public. Our design objective is to give real women highly functional and fashionable options that inspire them to be athletic. The Real Women in our fall campaign express that inner confidence and are wonderful examples for all women across the country.”
Photographed by famed photographer, David Drebin, for print and online advertising as well as in-store display materials, the six winners were flown to NYC to model the new colorful styles in Fila's fall collection of Body Toning workout apparel.
The campaign was designed to highlight women's strength, confidence and how they incorporate Fila's Body Toning collection into their daily lives. The new Body Toning System (BTS), Fila's collection of engineered body toning workout apparel for the fitness industry, is available at select Dick's Sporting Goods, Dillard's, Lady Foot Locker, Sports Club/LA, fila, and specialty stores such as Paragon Sports and Luke's Locker.
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