Home / Knowledge / News / Apparel/Garments / G+G to develop retail concept for scott james
G+G to develop retail concept for scott james
05
Oct '11
Graj + Gustavsen (G+G), an integrated branding firm known for building consumer brands, announced that it was retained by Hampshire Group, a leading provider of men's fashion apparel, to advise the company on strategic branding initiatives for the scott james brand.

Built on the vision of veteran designer and founder Scott James Kuhlman, scott james blends traditional Italian craftsmanship with refreshing design elements, utilizing vibrant shades of orange, purple, green and pink, combined with complex patterns and lush fabrics that infuse classical pieces with a modern edge. Reinventing traditional menswear, scott james infuses affordable luxury with the colorful and exciting spirit of today's American consumer.

“We have long admired the scott james brand,” said Simon Graj, Founding Partner of G+G. “A designer, merchant, artist and fashion tastemaker, Scott is redefining traditional menswear, updating the classic American style to reflect a world view. Catering to the underserved male consumer looking for differentiated trend-right collections, we see significant opportunities to build on the brand's unique philosophy that the man makes the clothes.”

As part of its work, Graj + Gustavsen will advise Hampshire Group on the brand positioning for scott james, and work with the Company to develop a retail store design concept to bring the brand to life at retail.

“We are excited to be working with Graj + Gustavsen,” said Heath Golden, CEO of Hampshire Group. “Known for their deep branding expertise and consumer insight, they are the perfect partner as we embark on the next phase of growth for the scott james brand.”

scott james is a specialty retailer and wholesaler of contemporary menswear influenced by classic European style, primarily to upscale specialty stores. The brand encourages the unique choices of today's modern man, while providing the “Total Look” at a compelling price.

Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Hampshire Group, Limited is a leading provider of fashion apparel with a strong position in the sweater, woven and knit categories. Hampshire designs, manufactures and markets high quality, trend-right apparel across a variety of owned, proprietary and licensed brands, serving prominent retailers such as JC Penney, Kohl's, Macy's, Belk and Aeropostale.

Graj + Gustavsen


Must ReadView All

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Apparel/Garments | On 25th Sep 2017

AAFA urges US govt to plug lacunae in military procurement

The American Apparel & Footwear Association (AAFA), an alliance of...

Apparel/Garments | On 25th Sep 2017

Amazon trying to enter Turkish home textile product market

Amazon has noticed Turkey’s potential in e-commerce and is discussing ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search