Home / Knowledge / News / Apparel/Garments / G+G to develop retail concept for scott james
G+G to develop retail concept for scott james
05
Oct '11
Graj + Gustavsen (G+G), an integrated branding firm known for building consumer brands, announced that it was retained by Hampshire Group, a leading provider of men's fashion apparel, to advise the company on strategic branding initiatives for the scott james brand.

Built on the vision of veteran designer and founder Scott James Kuhlman, scott james blends traditional Italian craftsmanship with refreshing design elements, utilizing vibrant shades of orange, purple, green and pink, combined with complex patterns and lush fabrics that infuse classical pieces with a modern edge. Reinventing traditional menswear, scott james infuses affordable luxury with the colorful and exciting spirit of today's American consumer.

“We have long admired the scott james brand,” said Simon Graj, Founding Partner of G+G. “A designer, merchant, artist and fashion tastemaker, Scott is redefining traditional menswear, updating the classic American style to reflect a world view. Catering to the underserved male consumer looking for differentiated trend-right collections, we see significant opportunities to build on the brand's unique philosophy that the man makes the clothes.”

As part of its work, Graj + Gustavsen will advise Hampshire Group on the brand positioning for scott james, and work with the Company to develop a retail store design concept to bring the brand to life at retail.

“We are excited to be working with Graj + Gustavsen,” said Heath Golden, CEO of Hampshire Group. “Known for their deep branding expertise and consumer insight, they are the perfect partner as we embark on the next phase of growth for the scott james brand.”

scott james is a specialty retailer and wholesaler of contemporary menswear influenced by classic European style, primarily to upscale specialty stores. The brand encourages the unique choices of today's modern man, while providing the “Total Look” at a compelling price.

Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Hampshire Group, Limited is a leading provider of fashion apparel with a strong position in the sweater, woven and knit categories. Hampshire designs, manufactures and markets high quality, trend-right apparel across a variety of owned, proprietary and licensed brands, serving prominent retailers such as JC Penney, Kohl's, Macy's, Belk and Aeropostale.

Graj + Gustavsen

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search