Home / Knowledge / News / Apparel/Garments / New apparel brand will elevate game of rugby in America
New apparel brand will elevate game of rugby in America
07
Oct '11
Ranger Up military and patriotic apparel announced the launch of their newest brand, American Sin Bin rugby apparel with one express purpose in mind: bring a world championship back to the United States. “That might sound like a lofty goal, but we know we can do it,” says Ranger Up CEO Nick Palmisciano.”

Ask the average American about rugby and you'll get a stone-faced look, but the USA actually has a rich history in the sport. The United States rugby team dominated the sport in the 1920's, winning Olympic gold medals in both the 1920 and 1924 games.

But soon after the game of American football, with forward passes and blocking that were disallowed in rugby, grew in popularity and rugby in the Americas faded. Ranger Up thinks it's time to recapture the international glory that has escaped America for almost a century.

“We have the best athletes in the world,” says Palmisciano. “But it's going to take more than that to be a tier 1 power in international rugby. It's going to take education, awareness, tournaments, better youth programs, and higher wages so we can attract the best athletes and set the conditions for them train full time together. There's no reason why we can't be the best rugby nation on the planet.”

When you look at the numbers, he may be right. The total population of Fiji and Tonga is 281,000 people. That's 100,000 less than the total number of NCAA student athletes in America, yet both of those tiny island nations have more powerful rugby teams than the United States, a country of over 330 million people. Even the best rugby team in the world, the New Zealand All Blacks, hails from a country with a population less than half that of New York City.

But awakening that giant is a bold mission beset by many obstacles, not the least of which being interest among fans, especially when there is no television broadcast deal with any rugby leagues in the US. Persuading people to watch a sport that most Americans know little about is a tough sell, especially when it's close cousin, American football is the most popular sport in The States. But that just might be Ranger Up's ace in the hole.

“Rugby is not football. They're two separate games,” says Palmisciano. “But they're similar enough that if the average football fan knew what was going on, he would find it entertaining and want to watch more. Furthermore, every year thousands of amazing athletes don't go to the NFL, but still want to compete. Enter rugby. There are obstacles, sure, and many of our fellow ruggers told us it would be impossible. But we're going to do it anyway.”

So how does the Ranger Up military culture fit with rugby? Rugby players are fiercely loyal to their teams, their communities, and their sport, an attitude Ranger Up knows a lot about as a veteran-owned and operated company. If anyone can appeal to the rugby community, they can.

“Rugby is all about camaraderie, sacrifice, and the warrior spirit – things we know all about. Rugby players sacrifice their bodies for the good of the team, which is the same attitude we all experienced in the military. USA Rugby is ready to explode onto the mainstream American sports scene. We want to be the catalyst that makes it happen. We're going to win the World Cup. Just watch.”

Ranger Up


Must ReadView All

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Clash over monetary payment by UK at Brexit talks

Textiles | On 18th Oct 2017

Clash over monetary payment by UK at Brexit talks

The European Union (EU) and the United Kingdom (UK) are clashing over ...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search