Home / Knowledge / News / Apparel/Garments / 'We Wear' is our new brand identity – AAFA
'We Wear' is our new brand identity – AAFA
07
Oct '11
The American Apparel & Footwear Association (AAFA) unveiled a new brand identity at its semi-annual Board of Directors meeting in Washington, D.C. AAFA's new “We Wear” brand identity will allow the Association to clearly communicate who the industry is, what the industry does, and why the industry's work is important to the U.S. and global economy. The name of the association remains unchanged.

“The U.S. apparel and footwear industry has a compelling story to tell, and our new 'We Wear' brand identity will help us tell it in a concise way, and in a way that ties together our entire organization,” said AAFA President and CEO Kevin M. Burke. “When Americans get dressed each day, we put on more than clothes and shoes. We wear jobs, our economy, innovation, intellectual property, global markets, and much more. That is exactly how we have translated our new brand identity.”

“Hardworking American families spent more than $340 billion on new clothes and shoes at retail last year,” Burke said. “When consumers buy clothes and shoes, they support more than four million U.S. jobs across our industry's supply chain. This powerful information will help drive the conversations we have with government decision makers here in Washington. With our new brand identity, our elected officials will not easily forget the significant impact that clothes and shoes play in our lives, and in our economy.”

Over the past year, AAFA has researched and developed a stronger way to define and express the value proposition AAFA delivers to the industry from Washington, D.C. By doing so, the “We Wear” brand will improve AAFA's overall effectiveness in Washington as the leading advocate of the U.S. apparel and footwear industry.

Goals of the New Brand
At its core, the “We Wear” brand aims to highlight AAFA's critical mass and achieve successes in Washington on behalf of the industry. This includes seeking legislation that opens new markets to increased trade in a way that understands the industry's 21st century business model, aggressively protecting U.S. brands' intellectual property, reducing regulatory burdens that do not promote competitiveness in the global market, and seeking opportunities to strengthen the Berry Amendment for domestic manufacturers who outfit U.S. servicemen and women.

What happens in the industry's showrooms, design studios, distribution centers, factories, and retail outlets is truly important to the overall health of the industry. But, the many of decisions the industry makes are the result of some action or decision that was made in Washington, D.C.

By better communicating AAFA's critical mass, AAFA will show our elected officials that the U.S. apparel and footwear industry truly impacts the entire economic health of the United States and that the industry makes a valuable contribution to the global economy. Through all of this, the overriding goal is to drive the industry forward by reducing regulatory strangulation, creating increased opportunity for the industry to participate in the global marketplace, and maintaining the ability to keep customers and products at the forefront.


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search