Home / Knowledge / News / Apparel/Garments / STRAIGHT by Maximus Cruz
STRAIGHT by Maximus Cruz
Oct '11
Maximus Cruz, LLC announces a new brand of men's clothing - STRAIGHT.

Maximus Cruz offers underwear and logoed T-shirts, but plans are in motion to launch many more STRAIGHT products such as beach towels, sportswear, accessories and fragrances.

Being in the clothing industry for years, William Eric Rec, the founder of Maximus Cruz, saw many brands created and marketed exclusively and directly to the gay community.

After some research it became apparent to William Eric, a straight designer, that not one designer on the planet had the stones to create a brand exclusively for the straight community ... until now.

Finally, there is a men's clothing brand that supports those who support the straight lifestyle - STRAIGHT.

Maximus Cruz is a leading premium lifestyle brand that delivers superior quality and styling for the straight, hyper-masculine, alpha male.

"No other brand offers this bold, innovative twist to fashion, allowing men to represent the straight lifestyle with trend-setting designs that reflect strength and masculinity. It's about expressing individuality and personality in a bold, trendy, totally unique way." -- William Eric Rec, Founder and CEO

Maximus Cruz, LLC is based in Pittsburgh, PA and was officially launched on August 31st, 2011 in Atlanta, GA.

Maximus Cruz LLC

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search