Home / Knowledge / News / Apparel/Garments / Martin Golf Apparel readies spring 2012 collections
Martin Golf Apparel readies spring 2012 collections
12
Oct '11
Golf industry icon Rick Martin and his new company, Martin Golf Apparel, are preparing to launch their first new collections - Spring 2012.

Martin Golf Apparel - whose slogan is "Timeless as the Game" - will be sold by an ultra-high account base, ideally the nation's top Private Golf Clubs. Martin Golf Apparel won't do any department store business. The company will take a very understated approach, as the garments are a lifetime quest for perfection from Martin.

"This is not about branding," says Martin. "It is about a beautiful garment that men will want to wear."

The world's finest Pima cotton will be the main ingredient in the company's lines, starting with the Spring 2012 collections. The finest collars in golf feature special, collar-specific yarns. Each garment will feature excellent high-end sourcing and special high-end finishing.

Martin has loved golf since first discovering it in the 1940s, and was drawn to professional golf by the likes of Jimmy Demaret, Byron Nelson and Ben Hogan.

"It was not only their skill, but their persona on the course, - elegant, serious men who competed against others as gentlemen," Martin says. "They inspired me not only by their behavior, but by their appearance."

Their fine, 100% cotton lisle golf shirts had what Martin calls "a drape and a stance that allowed for the free motion of their swing. The classic styling and the fact there weren't logos didn't upstage their talent.

"Beginning in the 1970s," says Martin, "as the Tour was developing new stars, many of the players were drawn away from anything considered classic. Soft color was replaced by a palette that could be best described as 'anything goes' - garish plaid pants bookended by matching white belt and shoes. Then bright-hued poly-cotton blends and other synthetic golf shirts began replacing 100% cotton as the golf shirt cloth of the moment."

By 1995, borne of his frustration with contemporary, synthetic golf shirts, Martin began a two-year search to develop the kind of fine cotton golf shirt fabric that had virtually disappeared years before. His endeavor resulted in the creation of a 100% Long Staple Pima Cotton Lisle fabric that could prevent fading and almost eliminate shrinkage - "a golf shirt that will keep its shape and also its luster after years of play," Martin says.

That same lisle yarn was developed into the unique soft knit collar that completed the shirt that, according to Martin, "became the benchmark that all other golf shirts were compared to."

Martin couldn't understand why most makers moved away from this costly process and away from Cotton Lisle.

"Instead," Martin says, "the industry was mesmerized by a version of that Polyester bug that has been around since the 1960s. This time, however, with a new young audience, there is no mention of the term 'Polyester.' Polyester has been replaced by terms like dryfit or tech. Makers decided that golf shirts needed to be styled like bowling shirts or, in some cases, a logoed-up shirt befitting NASCAR sponsors.


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search